Social Media Specialist salary in United States

Average Yearly Salary of Social Media Specialist in United States is approximately 52,533 USD (52,783 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Social Media Specialist do?

A social media specialist is responsible for managing and executing the social media strategy of a company or organization. They work closely with the marketing team to create engaging content, schedule posts, monitor social media channels, and analyze performance metrics. Their main goal is to increase brand awareness, drive website traffic, and generate leads through various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. A social media specialist stays up-to-date with the latest trends and best practices in social media marketing to ensure that the company's social media presence remains relevant and effective. They also interact with followers, respond to comments and messages, and build relationships with influencers and industry professionals. This role requires strong communication skills, creativity, analytical thinking, and a deep understanding of social media algorithms and analytics.

Skills: social media, specialist, digital marketing, social media strategy, content creation, brand awareness
Job industry: Marketing

How much does Social Media Specialist make?

Difference in salary year over year or average salary increase is approximately 3 %


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Salary comparison to National average

Is Social Media Specialist a well paid job?

Yes, our data show that Social Media Specialist is an averagely well paid job that still allows for some yearly savings. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Social Media Specialist?

High salary for Social Media Specialist would be somewhere between 57,786 USD and 76,173 USD. However this is an estimation based on Gaussian Distribution.

How much can you save working as Social Media Specialist in United States?

Living in United States the approximate monthly expenses are: 2,280 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 52,533 USD
Estimated Monthly Salary: 4,378 USD
Estimated Weekly Salary: 1,010 USD per week
Estimated Hourly Salary: 25 USD per hour
By working as Social Media Specialist a person can save up to 2,119 USD per month or 25,423 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in United States, see costs of living in United States.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Canada, Mexico.
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Social Media Specialist

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

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Data as of 2025

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