Online Marketing Specialist salary in United States

Average Yearly Salary of Online Marketing Specialist in United States is approximately 56,667 USD (56,637 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Online Marketing Specialist do?

An online marketing specialist is responsible for developing and implementing effective online marketing strategies to promote products or services. They utilize various digital channels, such as social media, email marketing, search engine optimization (SEO), and content marketing, to drive traffic, increase brand awareness, and generate leads or sales. They conduct market research, analyze data, and monitor online campaigns to identify trends and optimize performance. Additionally, they collaborate with cross-functional teams to create engaging content, manage online advertising campaigns, and track website analytics.

Skills: online marketing, digital marketing, social media marketing, SEO, content marketing, email marketing
Job industry: Advertising

How much does Online Marketing Specialist make?

Difference in salary year over year or average salary increase is approximately 4 %


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Salary comparison to National average

Is Online Marketing Specialist a well paid job?

Yes, our data show that Online Marketing Specialist is an averagely well paid job that still allows for some yearly savings. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Online Marketing Specialist?

High salary for Online Marketing Specialist would be somewhere between 62,334 USD and 82,167 USD. However this is an estimation based on Gaussian Distribution.

How much can you save working as Online Marketing Specialist in United States?

Living in United States the approximate monthly expenses are: 2,280 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 56,667 USD
Estimated Monthly Salary: 4,722 USD
Estimated Weekly Salary: 1,090 USD per week
Estimated Hourly Salary: 27 USD per hour
By working as Online Marketing Specialist a person can save up to 2,440 USD per month or 29,277 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in United States, see costs of living in United States.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Canada, Mexico.
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Online Marketing Specialist

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

Top 10 highest salaries in United States

Data as of 2025

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