Online Marketing Manager salary in United States

Average Yearly Salary of Online Marketing Manager in United States is approximately 74,428 USD (74,458 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Online Marketing Manager do?

An online marketing manager is responsible for planning, implementing, and monitoring digital marketing strategies to promote products or services online. They work closely with cross-functional teams to develop and execute campaigns across various online platforms such as websites, social media, email marketing, and search engine optimization (SEO). The role involves analyzing market trends, conducting competitor research, and identifying target audiences to optimize marketing efforts. Online marketing managers also track and report on key performance indicators (KPIs) to assess the effectiveness of campaigns and make data-driven decisions to drive growth and increase brand visibility. Strong analytical skills, creativity, and knowledge of digital marketing tools and techniques are essential for success in this role.

Skills: online marketing, digital marketing, campaign management, SEO, social media marketing, data analysis
Job industry: Marketing

How much does Online Marketing Manager make?

Difference in salary year over year or average salary increase is approximately 3 %


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Salary comparison to National average

Is Online Marketing Manager a well paid job?

Yes, our data shows that Online Marketing Manager is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Online Marketing Manager?

High salary for Online Marketing Manager would be somewhere between 81,871 USD and 107,921 USD. However this is an estimation based on Gaussian Distribution.

How much can you save working as Online Marketing Manager in United States?

Living in United States the approximate monthly expenses are: 2,280 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 74,428 USD
Estimated Monthly Salary: 6,202 USD
Estimated Weekly Salary: 1,431 USD per week
Estimated Hourly Salary: 36 USD per hour
By working as Online Marketing Manager a person can save up to 3,925 USD per month or 47,098 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in United States, see costs of living in United States.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Canada, Mexico.
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Online Marketing Manager

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

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Data as of 2025

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