Media Planner Buyer salary in United States

Average Yearly Salary of Media Planner Buyer in United States is approximately 55,261 USD (55,265 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Media Planner Buyer do?

A media planner buyer is responsible for developing and implementing strategic media plans to effectively reach target audiences and achieve marketing objectives. They analyze market research and consumer data to identify the most appropriate media channels and platforms for advertising campaigns. They negotiate and purchase media space, ensuring optimal placement and cost efficiency. Media planner buyers collaborate with creative teams to develop compelling messaging and creative assets that resonate with the target audience. They also monitor and analyze campaign performance, making adjustments as needed to optimize results. This role requires strong analytical skills, knowledge of media buying and planning tools, and an understanding of consumer behavior and media trends.

Skills: Media planning, Media buying, Advertising strategy, Market research, Campaign optimization, Cost efficiency
Job industry: Advertising

How much does Media Planner Buyer make?

Difference in salary year over year or average salary increase is approximately 3 %


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Salary comparison to National average

Is Media Planner Buyer a well paid job?

Yes, our data show that Media Planner Buyer is an averagely well paid job that still allows for some yearly savings. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Media Planner Buyer?

High salary for Media Planner Buyer would be somewhere between 60,787 USD and 80,128 USD. However this is an estimation based on Gaussian Distribution.

How much can you save working as Media Planner Buyer in United States?

Living in United States the approximate monthly expenses are: 2,280 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 55,261 USD
Estimated Monthly Salary: 4,605 USD
Estimated Weekly Salary: 1,063 USD per week
Estimated Hourly Salary: 27 USD per hour
By working as Media Planner Buyer a person can save up to 2,325 USD per month or 27,905 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in United States, see costs of living in United States.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Canada, Mexico.
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Media Planner Buyer

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

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Data as of 2025

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