Marketing Research Analyst salary in United States

Average Yearly Salary of Marketing Research Analyst in United States is approximately 62,841 USD (63,159 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Marketing Research Analyst do?

A marketing research analyst is responsible for collecting and analyzing data to help businesses make informed decisions regarding marketing strategies and campaigns. They conduct market research, gather information on consumer behavior, and evaluate market trends to identify opportunities and potential risks. The analyst uses various techniques such as surveys, focus groups, and statistical analysis to interpret data and generate insights that can be used to develop marketing plans and improve business performance. They also monitor the effectiveness of marketing campaigns and provide recommendations for improvement.

Skills: Marketing research analyst, Data analysis, Market research, Consumer behavior, Marketing strategies, Statistical analysis.
Job industry: Marketing

How much does Marketing Research Analyst make?

Difference in salary year over year or average salary increase is approximately 3 %


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Salary comparison to National average

Is Marketing Research Analyst a well paid job?

Yes, our data show that Marketing Research Analyst is an averagely well paid job that still allows for some yearly savings. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Marketing Research Analyst?

High salary for Marketing Research Analyst would be somewhere between 69,125 USD and 91,119 USD. However this is an estimation based on Gaussian Distribution.

How much can you save working as Marketing Research Analyst in United States?

Living in United States the approximate monthly expenses are: 2,280 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 62,841 USD
Estimated Monthly Salary: 5,237 USD
Estimated Weekly Salary: 1,208 USD per week
Estimated Hourly Salary: 30 USD per hour
By working as Marketing Research Analyst a person can save up to 2,983 USD per month or 35,799 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in United States, see costs of living in United States.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Canada, Mexico.
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Marketing Research Analyst

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

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Data as of 2025

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