Demand Generation Manager salary in United States

Average Yearly Salary of Demand Generation Manager in United States is approximately 95,802 USD (95,918 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Demand Generation Manager do?

A demand generation manager is responsible for creating and executing strategies to generate and nurture leads for a company. They work closely with marketing and sales teams to identify target audiences, develop campaigns, and implement tactics to drive customer acquisition and revenue growth. The role involves conducting market research, analyzing data, and leveraging various marketing channels such as email marketing, content marketing, social media, and paid advertising to attract and engage prospects. Additionally, demand generation managers are involved in optimizing conversion rates, managing lead generation budgets, and measuring campaign performance using analytics tools. They must have strong analytical skills, be knowledgeable about digital marketing trends, possess excellent communication and project management skills, and be able to adapt quickly to changing market dynamics.

Skills: Demand Generation, Lead Generation, Marketing Strategy, Campaign Management, Customer Acquisition, Revenue Growth
Job industry: Marketing

How much does Demand Generation Manager make?

Difference in salary year over year or average salary increase is approximately 3 %


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Salary comparison to National average

Is Demand Generation Manager a well paid job?

Yes, our data shows that Demand Generation Manager is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Demand Generation Manager?

High salary for Demand Generation Manager would be somewhere between 105,382 USD and 138,913 USD. However this is an estimation based on Gaussian Distribution.

How much can you save working as Demand Generation Manager in United States?

Living in United States the approximate monthly expenses are: 2,280 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 95,802 USD
Estimated Monthly Salary: 7,984 USD
Estimated Weekly Salary: 1,842 USD per week
Estimated Hourly Salary: 46 USD per hour
By working as Demand Generation Manager a person can save up to 5,713 USD per month or 68,558 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in United States, see costs of living in United States.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Canada, Mexico.
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Demand Generation Manager

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

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Data as of 2025

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