Home > Salary > United Kingdom > Marketing Research Specialist
A marketing research specialist is responsible for conducting market research to gather data and insights about consumer behavior, market trends, and competitors. They design and implement surveys, questionnaires, and focus groups to collect information, analyze data using statistical techniques, and interpret findings to provide actionable recommendations to the marketing team. They also monitor and evaluate marketing campaigns, track industry developments, and identify opportunities for growth and improvement. A marketing research specialist must have strong analytical skills, attention to detail, and proficiency in data analysis software and tools. They should possess excellent communication and presentation skills to effectively convey research findings to stakeholders. This role requires a solid understanding of marketing principles and the ability to think critically and creatively to generate innovative solutions.
Estimated Yearly Salary: 46,550 GBP
Estimated Monthly Salary: 3,879 GBP
Estimated Weekly Salary: 895 GBP per week
Estimated Hourly Salary: 22 GBP per hour
Values are pre-tax
Last revision of data: 2025-01-04
Estimated Monthly Salary: 3,738 GBP
Estimated Weekly Salary: 863 GBP per week
Estimated Hourly Salary: 22 GBP per hour
Last revision of data: 2024-04-21
Estimated Yearly Salary: 54,500 USD
Estimated Monthly Salary: 4,542 USD
Estimated Weekly Salary: 1,048 USD per week
Estimated Hourly Salary: 26 USD per hour
Difference in salary year over year or average salary increase is approximately
4 %
Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Estimated Yearly Salary: 46,550 GBP
Estimated Monthly Salary: 3,879 GBP
Estimated Weekly Salary: 895 GBP per week
Estimated Hourly Salary: 22 GBP per hour
By working as Marketing Research Specialist a person can save up to 2,586 USD per month or 31,033 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in United Kingdom, see costs of living in United Kingdom.
Estimated Yearly Salary for Marketing Research Specialist
Last revision of data: 2025-01-04
Data as of 2025
Random salary:
Market president (84,415 GBP per year, pre-tax.)
Underwriter (44,860 GBP per year, pre-tax.)
University relations manager (55,816 GBP per year, pre-tax.)
Sas programmer (58,983 GBP per year, pre-tax.)
Antiques appraiser (39,461 GBP per year, pre-tax.)
Marketing Research Specialist salary in United Kingdom
Average Yearly Salary of Marketing Research Specialist in United Kingdom is approximately 46,550 GBP (54,500 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.
What does Marketing Research Specialist do?

Skills: marketing research, data analysis, consumer behavior, market trends, competitive analysis, market research techniques
Job industry: Marketing
Job industry: Marketing
How much does Marketing Research Specialist make?
Salary details
How much does Marketing Research Specialist make?Estimated Yearly Salary: 46,550 GBP
Estimated Monthly Salary: 3,879 GBP
Estimated Weekly Salary: 895 GBP per week
Estimated Hourly Salary: 22 GBP per hour
Comparing salary to last year:
Estimated Yearly Salary: 44,860 GBPEstimated Monthly Salary: 3,738 GBP
Estimated Weekly Salary: 863 GBP per week
Estimated Hourly Salary: 22 GBP per hour
Marketing Research Specialist estimated salary in USD
For easier comparison here is an estimated salary in USD:Estimated Yearly Salary: 54,500 USD
Estimated Monthly Salary: 4,542 USD
Estimated Weekly Salary: 1,048 USD per week
Estimated Hourly Salary: 26 USD per hour
Difference in salary year over year or average salary increase is approximately
About these results
Data confidence is - relatively high Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Compare salary to other countries
Please type in your occupation and select desired country to see latest trends in salaries.
Country:
Salary comparison to National average
The United Kingdom, also known as the UK, is a country located in northwestern Europe. It consists of four countries: England, Scotland, Wales, and Northern Ireland. With a population of approximately 66 million people, it is the fifth-largest economy in the world. The UK covers an area of around 93,600 square miles, making it the 78th largest country by size.
Estimated national average yearly salary is 41,537 GBP (48,890 USD). Value indicated is pre-tax. Below graph shows estimated Marketing Research Specialist job salary compared to average salary in United Kingdom.
Comparison shows that a person working as Marketing Research Specialist in United Kingdom earns on average:
1.12 times the average salary (or 112% of average salary).
Estimated national average yearly salary is 41,537 GBP (48,890 USD). Value indicated is pre-tax. Below graph shows estimated Marketing Research Specialist job salary compared to average salary in United Kingdom.
Comparison shows that a person working as Marketing Research Specialist in United Kingdom earns on average:
1.12 times the average salary (or 112% of average salary).
Is Marketing Research Specialist a well paid job?
Yes, our data show that Marketing Research Specialist is an averagely well paid job that still allows for some yearly savings. With years and experience the salary might increase even further, resulting in higher satisfaction.What is considered a high salary for Marketing Research Specialist?
High salary for Marketing Research Specialist would be somewhere between 51,205 GBP and 67,498 GBP. However this is an estimation based on Gaussian Distribution.How much can you save working as Marketing Research Specialist in United Kingdom?
Living in United Kingdom the approximate monthly expenses are: 1,956 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.Estimated Yearly Salary: 46,550 GBP
Estimated Monthly Salary: 3,879 GBP
Estimated Weekly Salary: 895 GBP per week
Estimated Hourly Salary: 22 GBP per hour
By working as Marketing Research Specialist a person can save up to 2,586 USD per month or 31,033 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in United Kingdom, see costs of living in United Kingdom.
Salary comparison to region and neighbouring coutries
Country's neighbours are: Ireland. To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).Estimated Yearly Salary for Marketing Research Specialist
Salary increase per years of experience
Based on data available the salary increase per years of experience is as following- 0 years (beginner) equals base salary
- 1 to 5 years of experience yields
- 6 to 10 years of experience yields
- 11 to 15 years of experience yields
- 16 to 25 years of experience yields
- more than 25 years of experience yields
Top 10 highest salaries in United Kingdom
(906,313 GBP per year, pre-tax.)
(398,557 GBP per year, pre-tax.)
(396,499 GBP per year, pre-tax.)
4. Cardiologist
(332,162 GBP per year, pre-tax.)
5. Cardiologist
(330,298 GBP per year, pre-tax.)
(320,143 GBP per year, pre-tax.)
(319,848 GBP per year, pre-tax.)
8. Neurosurgeon
(310,506 GBP per year, pre-tax.)
9. Neurosurgeon
(309,585 GBP per year, pre-tax.)
(309,338 GBP per year, pre-tax.)
Random salary:
Market president (84,415 GBP per year, pre-tax.)
Underwriter (44,860 GBP per year, pre-tax.)
University relations manager (55,816 GBP per year, pre-tax.)
Sas programmer (58,983 GBP per year, pre-tax.)
Antiques appraiser (39,461 GBP per year, pre-tax.)
Feedback about these results
Please provide feedback by clicking buttons below if you find any of our salaries erroneous.

The salary data presented here are intended for reference purposes solely.
This website provides salary data solely for informational purposes. While we strive for accuracy, we cannot guarantee the validity of all figures. Users should verify salary details with reliable organizations before making career-related plans. Salary estimates may vary based on multiple elements, such as geographic location, experience, and job role. We accept no responsibility for errors in the salary figures provided. By accessing this website, you accept that salary data is not absolute.
The salary data on this site is intended for reference purposes only. We offer salary insights derived from multiple sources, but do not guarantee complete accuracy. Users should consistently verify salary details with other trusted sources before making financial decisions. Variations in salary amounts may arise due to various factors, including location, experience, and industry. We do not extend any warranty regarding the completeness of the displayed salary data. Use of optisalary.com constitutes acceptance of these terms.