Marketing Research Director salary in Thailand

Average Yearly Salary of Marketing Research Director in Thailand is approximately 682,645 THB (17,096 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Marketing Research Director do?

A Marketing Research Director is responsible for overseeing and managing the market research activities within an organization. They lead a team of researchers to gather, analyze, and interpret data to provide insights that drive marketing strategies and decision-making. The director ensures that research projects are conducted effectively and efficiently, utilizing various methodologies such as surveys, focus groups, and data analysis. They collaborate with cross-functional teams to identify market trends, consumer preferences, and competitive intelligence to develop effective marketing campaigns and product strategies. The director also plays a crucial role in identifying new market opportunities and assessing the potential risks associated with them. They stay updated with industry trends and emerging technologies to enhance research methodologies and tools. Overall, the Marketing Research Director plays a pivotal role in guiding marketing efforts by providing valuable insights based on comprehensive market research.

Skills: Marketing Research, Market Analysis, Data Interpretation, Consumer Insights, Competitive Intelligence, Market Trends
Job industry: Marketing

How much does Marketing Research Director make?

Difference in salary year over year or average salary increase is approximately 4 %


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Salary comparison to National average

Is Marketing Research Director a well paid job?

Yes, our data show that Marketing Research Director is a very well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Marketing Research Director?

High salary for Marketing Research Director would be somewhere between 750,910 THB and 989,835 THB. However this is an estimation based on Gaussian Distribution.

How much can you save working as Marketing Research Director in Thailand?

Living in Thailand the approximate monthly expenses are: 289 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 682,645 THB
Estimated Monthly Salary: 56,887 THB
Estimated Weekly Salary: 13,128 THB per week
Estimated Hourly Salary: 328 THB per hour
By working as Marketing Research Director a person can save up to 1,135 USD per month or 13,626 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Thailand, see costs of living in Thailand.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Myanmar, Laos, Cambodia, Malaysia.
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Marketing Research Director

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

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Data as of 2025

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