Home > Salary > Switzerland > Demand Generation Manager
A demand generation manager is responsible for creating and executing strategies to generate and nurture leads for a company. They work closely with marketing and sales teams to identify target audiences, develop campaigns, and implement tactics to drive customer acquisition and revenue growth. The role involves conducting market research, analyzing data, and leveraging various marketing channels such as email marketing, content marketing, social media, and paid advertising to attract and engage prospects. Additionally, demand generation managers are involved in optimizing conversion rates, managing lead generation budgets, and measuring campaign performance using analytics tools. They must have strong analytical skills, be knowledgeable about digital marketing trends, possess excellent communication and project management skills, and be able to adapt quickly to changing market dynamics.
Estimated Yearly Salary: 149,924 CHF
Estimated Monthly Salary: 12,494 CHF
Estimated Weekly Salary: 2,883 CHF per week
Estimated Hourly Salary: 72 CHF per hour
Values are pre-tax
Last revision of data: 2025-01-04
Estimated Monthly Salary: 12,106 CHF
Estimated Weekly Salary: 2,794 CHF per week
Estimated Hourly Salary: 70 CHF per hour
Last revision of data: 2024-01-03
Estimated Yearly Salary: 149,851 USD
Estimated Monthly Salary: 12,488 USD
Estimated Weekly Salary: 2,882 USD per week
Estimated Hourly Salary: 72 USD per hour
Difference in salary year over year or average salary increase is approximately
3 %
Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
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Estimated Yearly Salary: 149,924 CHF
Estimated Monthly Salary: 12,494 CHF
Estimated Weekly Salary: 2,883 CHF per week
Estimated Hourly Salary: 72 CHF per hour
By working as Demand Generation Manager a person can save up to 9,021 USD per month or 108,249 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Switzerland, see costs of living in Switzerland.
Estimated Yearly Salary for Demand Generation Manager
Last revision of data: 2025-01-04
Data as of 2025
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Demand Generation Manager salary in Switzerland
Average Yearly Salary of Demand Generation Manager in Switzerland is approximately 149,924 CHF (149,851 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.
What does Demand Generation Manager do?

Skills: Demand Generation, Lead Generation, Marketing Strategy, Campaign Management, Customer Acquisition, Revenue Growth
Job industry: Marketing
Job industry: Marketing
How much does Demand Generation Manager make?
Salary details
How much does Demand Generation Manager make?Estimated Yearly Salary: 149,924 CHF
Estimated Monthly Salary: 12,494 CHF
Estimated Weekly Salary: 2,883 CHF per week
Estimated Hourly Salary: 72 CHF per hour
Comparing salary to last year:
Estimated Yearly Salary: 145,276 CHFEstimated Monthly Salary: 12,106 CHF
Estimated Weekly Salary: 2,794 CHF per week
Estimated Hourly Salary: 70 CHF per hour
Demand Generation Manager estimated salary in USD
For easier comparison here is an estimated salary in USD:Estimated Yearly Salary: 149,851 USD
Estimated Monthly Salary: 12,488 USD
Estimated Weekly Salary: 2,882 USD per week
Estimated Hourly Salary: 72 USD per hour
Difference in salary year over year or average salary increase is approximately
About these results
Data confidence is - relatively high Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
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Country:
Salary comparison to National average
Switzerland, a landlocked country in Central Europe, is known for its stunning landscapes, including the Swiss Alps, picturesque lakes, and charming cities. With a population of approximately 8.6 million people, Switzerland is relatively small in size, covering an area of around 41,290 square kilometers.
Estimated national average yearly salary is 78,716 CHF (86,670 USD). Value indicated is pre-tax. Below graph shows estimated Demand Generation Manager job salary compared to average salary in Switzerland.
Comparison shows that a person working as Demand Generation Manager in Switzerland earns on average:
1.9 times the average salary (or 190% of average salary).
Estimated national average yearly salary is 78,716 CHF (86,670 USD). Value indicated is pre-tax. Below graph shows estimated Demand Generation Manager job salary compared to average salary in Switzerland.
Comparison shows that a person working as Demand Generation Manager in Switzerland earns on average:
1.9 times the average salary (or 190% of average salary).
Is Demand Generation Manager a well paid job?
Yes, our data shows that Demand Generation Manager is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.What is considered a high salary for Demand Generation Manager?
High salary for Demand Generation Manager would be somewhere between 164,916 CHF and 217,390 CHF. However this is an estimation based on Gaussian Distribution.How much can you save working as Demand Generation Manager in Switzerland?
Living in Switzerland the approximate monthly expenses are: 3,467 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.Estimated Yearly Salary: 149,924 CHF
Estimated Monthly Salary: 12,494 CHF
Estimated Weekly Salary: 2,883 CHF per week
Estimated Hourly Salary: 72 CHF per hour
By working as Demand Generation Manager a person can save up to 9,021 USD per month or 108,249 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Switzerland, see costs of living in Switzerland.
Salary comparison to region and neighbouring coutries
Country's neighbours are: Germany, France, Italy, Austria, Liechtenstein. To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).Estimated Yearly Salary for Demand Generation Manager
Salary increase per years of experience
Based on data available the salary increase per years of experience is as following- 0 years (beginner) equals base salary
- 1 to 5 years of experience yields
- 6 to 10 years of experience yields
- 11 to 15 years of experience yields
- 16 to 25 years of experience yields
- more than 25 years of experience yields
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Random salary:
Data center architect (213,526 CHF per year, pre-tax.)
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