Home > Salary > Sweden > Sales Manager Retail
A sales manager in retail is responsible for overseeing the sales operations of a retail store or department. They develop and implement sales strategies to drive revenue growth, meet sales targets, and enhance customer satisfaction. This role involves managing a team of sales associates, providing training and guidance, and monitoring their performance. Sales managers also analyze market trends, customer preferences, and competitor activities to identify opportunities for business expansion and improvement. They collaborate with other departments such as marketing and inventory management to ensure effective merchandising, promotions, and inventory control. Additionally, sales managers handle customer inquiries and complaints, resolve conflicts, and maintain positive relationships with clients. Overall, their goal is to maximize sales and profitability while maintaining excellent customer service.
Estimated Yearly Salary: 398,750 SEK
Estimated Monthly Salary: 33,229 SEK
Estimated Weekly Salary: 7,668 SEK per week
Estimated Hourly Salary: 192 SEK per hour
Values are pre-tax
Last revision of data: 2025-01-04
Estimated Monthly Salary: 32,098 SEK
Estimated Weekly Salary: 7,407 SEK per week
Estimated Hourly Salary: 185 SEK per hour
Last revision of data: 2024-01-03
Estimated Yearly Salary: 36,112 USD
Estimated Monthly Salary: 3,009 USD
Estimated Weekly Salary: 694 USD per week
Estimated Hourly Salary: 17 USD per hour
Difference in salary year over year or average salary increase is approximately
4 %
Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
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Estimated Yearly Salary: 398,750 SEK
Estimated Monthly Salary: 33,229 SEK
Estimated Weekly Salary: 7,668 SEK per week
Estimated Hourly Salary: 192 SEK per hour
By working as Sales Manager Retail a person can save up to 490 USD per month or 5,877 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Sweden, see costs of living in Sweden.
Estimated Yearly Salary for Sales Manager Retail
Last revision of data: 2025-01-04
Data as of 2025
Random salary:
Senior business continuity associate (1,212,830 SEK per year, pre-tax.)
Analytical methods development scientist (1,105,608 SEK per year, pre-tax.)
District supervisor merchandising (539,384 SEK per year, pre-tax.)
Administrative office manager (409,186 SEK per year, pre-tax.)
Account manager (790,376 SEK per year, pre-tax.)
Sales Manager Retail salary in Sweden
Average Yearly Salary of Sales Manager Retail in Sweden is approximately 398,750 SEK (36,112 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.
What does Sales Manager Retail do?

Skills: Sales management, Retail operations, Sales strategy, Team leadership, Customer satisfaction, Market analysis
Job industry: Retail
Job industry: Retail
How much does Sales Manager Retail make?
Salary details
How much does Sales Manager Retail make?Estimated Yearly Salary: 398,750 SEK
Estimated Monthly Salary: 33,229 SEK
Estimated Weekly Salary: 7,668 SEK per week
Estimated Hourly Salary: 192 SEK per hour
Comparing salary to last year:
Estimated Yearly Salary: 385,176 SEKEstimated Monthly Salary: 32,098 SEK
Estimated Weekly Salary: 7,407 SEK per week
Estimated Hourly Salary: 185 SEK per hour
Sales Manager Retail estimated salary in USD
For easier comparison here is an estimated salary in USD:Estimated Yearly Salary: 36,112 USD
Estimated Monthly Salary: 3,009 USD
Estimated Weekly Salary: 694 USD per week
Estimated Hourly Salary: 17 USD per hour
Difference in salary year over year or average salary increase is approximately
About these results
Data confidence is - relatively high Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Compare salary to other countries
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Country:
Salary comparison to National average
Sweden is a Scandinavian country located in Northern Europe. With a population of about 10 million people, it is known for its high standard of living and social welfare system. The country covers an area of approximately 450,000 square kilometers, making it the third-largest country in the European Union.
Estimated national average yearly salary is 619,985 SEK (62,990 USD). Value indicated is pre-tax. Below graph shows estimated Sales Manager Retail job salary compared to average salary in Sweden.
Comparison shows that a person working as Sales Manager Retail in Sweden earns on average:
0.64 times the average salary (or 64% of average salary).
Estimated national average yearly salary is 619,985 SEK (62,990 USD). Value indicated is pre-tax. Below graph shows estimated Sales Manager Retail job salary compared to average salary in Sweden.
Comparison shows that a person working as Sales Manager Retail in Sweden earns on average:
0.64 times the average salary (or 64% of average salary).
Is Sales Manager Retail a well paid job?
No, our data shows that Sales Manager Retail is typically not a well-paid job. The salary varies based on experience. Meaning that even though Sales Manager Retail might be a low paying job, with experience the salary might increase to satisfactory levels.What is considered a high salary for Sales Manager Retail?
High salary for Sales Manager Retail would be somewhere between 438,625 SEK and 578,188 SEK. However this is an estimation based on Gaussian Distribution.How much can you save working as Sales Manager Retail in Sweden?
Living in Sweden the approximate monthly expenses are: 2,520 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.Estimated Yearly Salary: 398,750 SEK
Estimated Monthly Salary: 33,229 SEK
Estimated Weekly Salary: 7,668 SEK per week
Estimated Hourly Salary: 192 SEK per hour
By working as Sales Manager Retail a person can save up to 490 USD per month or 5,877 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Sweden, see costs of living in Sweden.
Salary comparison to region and neighbouring coutries
Country's neighbours are: Norway, Finland, Denmark. To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).Estimated Yearly Salary for Sales Manager Retail
Salary increase per years of experience
Based on data available the salary increase per years of experience is as following- 0 years (beginner) equals base salary
- 1 to 5 years of experience yields
- 6 to 10 years of experience yields
- 11 to 15 years of experience yields
- 16 to 25 years of experience yields
- more than 25 years of experience yields
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(5,491,612 SEK per year, pre-tax.)
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Random salary:
Senior business continuity associate (1,212,830 SEK per year, pre-tax.)
Analytical methods development scientist (1,105,608 SEK per year, pre-tax.)
District supervisor merchandising (539,384 SEK per year, pre-tax.)
Administrative office manager (409,186 SEK per year, pre-tax.)
Account manager (790,376 SEK per year, pre-tax.)
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