Home > Salary > South Africa > Senior Research Analyst Marketing
A senior research analyst in marketing is responsible for conducting in-depth market research and analysis to support strategic decision-making and drive the success of marketing campaigns. They collect and analyze data on market trends, consumer behavior, competitor activities, and industry developments. By using various research methods and tools, they identify customer needs, preferences, and opportunities for growth. Senior research analysts also evaluate the effectiveness of marketing strategies and campaigns, providing recommendations for improvement. They play a crucial role in developing market insights, identifying target audiences, and optimizing marketing efforts to maximize ROI. Strong analytical skills, attention to detail, and proficiency in data analysis software are essential for this role.
Estimated Yearly Salary: 197,904 ZAR
Estimated Monthly Salary: 16,492 ZAR
Estimated Weekly Salary: 3,806 ZAR per week
Estimated Hourly Salary: 95 ZAR per hour
Values are pre-tax
Last revision of data: 2025-01-04
Estimated Monthly Salary: 15,888 ZAR
Estimated Weekly Salary: 3,667 ZAR per week
Estimated Hourly Salary: 92 ZAR per hour
Last revision of data: 2024-01-03
Estimated Yearly Salary: 9,846 USD
Estimated Monthly Salary: 821 USD
Estimated Weekly Salary: 189 USD per week
Estimated Hourly Salary: 5 USD per hour
Difference in salary year over year or average salary increase is approximately
4 %
Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Estimated Yearly Salary: 197,904 ZAR
Estimated Monthly Salary: 16,492 ZAR
Estimated Weekly Salary: 3,806 ZAR per week
Estimated Hourly Salary: 95 ZAR per hour
By working as Senior Research Analyst Marketing a person can save up to 549 USD per month or 6,592 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in South Africa, see costs of living in South Africa.
Estimated Yearly Salary for Senior Research Analyst Marketing
Last revision of data: 2025-01-04
Data as of 2025
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Senior Research Analyst Marketing salary in South Africa
Average Yearly Salary of Senior Research Analyst Marketing in South Africa is approximately 197,904 ZAR (9,846 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.
What does Senior Research Analyst Marketing do?
A senior research analyst in marketing is responsible for conducting in-depth market research and analysis to support strategic decision-making and drive the success of marketing campaigns. They collect and analyze data on market trends, consumer behavior, competitor activities, and industry developments. By using various research methods and tools, they identify customer needs, preferences, and opportunities for growth. Senior research analysts also evaluate the effectiveness of marketing strategies and campaigns, providing recommendations for improvement. They play a crucial role in developing market insights, identifying target audiences, and optimizing marketing efforts to maximize ROI. Strong analytical skills, attention to detail, and proficiency in data analysis software are essential for this role.
Skills: senior research analyst, marketing, market research, data analysis, strategic decision-making, market trends
Job industry: Marketing
Job industry: Marketing
How much does Senior Research Analyst Marketing make?
Salary details
How much does Senior Research Analyst Marketing make?Estimated Yearly Salary: 197,904 ZAR
Estimated Monthly Salary: 16,492 ZAR
Estimated Weekly Salary: 3,806 ZAR per week
Estimated Hourly Salary: 95 ZAR per hour
Values are pre-tax Last revision of data: 2025-01-04Comparing salary to last year:
Estimated Yearly Salary: 190,660 ZAREstimated Monthly Salary: 15,888 ZAR
Estimated Weekly Salary: 3,667 ZAR per week
Estimated Hourly Salary: 92 ZAR per hour
Last revision of data: 2024-01-03Senior Research Analyst Marketing estimated salary in USD
For easier comparison here is an estimated salary in USD:Estimated Yearly Salary: 9,846 USD
Estimated Monthly Salary: 821 USD
Estimated Weekly Salary: 189 USD per week
Estimated Hourly Salary: 5 USD per hour
Difference in salary year over year or average salary increase is approximately
4 %About these results
Data confidence is - relatively high Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Compare salary to other countries
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Salary comparison to National average
South Africa is a diverse and vibrant country located at the southernmost tip of the African continent. It has a population of approximately 59 million people and covers an area of around 1.2 million square kilometers. The country is known for its rich cultural heritage, stunning landscapes, and abundant wildlife.
Estimated national average yearly salary is 126,956 ZAR (6,780 USD). Value indicated is pre-tax. Below graph shows estimated Senior Research Analyst Marketing job salary compared to average salary in South Africa.
Comparison shows that a person working as Senior Research Analyst Marketing in South Africa earns on average:
1.56 times the average salary (or 156% of average salary).
Estimated national average yearly salary is 126,956 ZAR (6,780 USD). Value indicated is pre-tax. Below graph shows estimated Senior Research Analyst Marketing job salary compared to average salary in South Africa.
Comparison shows that a person working as Senior Research Analyst Marketing in South Africa earns on average:
1.56 times the average salary (or 156% of average salary).
Is Senior Research Analyst Marketing a well paid job?
Yes, our data shows that Senior Research Analyst Marketing is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.What is considered a high salary for Senior Research Analyst Marketing?
High salary for Senior Research Analyst Marketing would be somewhere between 217,694 ZAR and 286,961 ZAR. However this is an estimation based on Gaussian Distribution.How much can you save working as Senior Research Analyst Marketing in South Africa?
Living in South Africa the approximate monthly expenses are: 271 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.Estimated Yearly Salary: 197,904 ZAR
Estimated Monthly Salary: 16,492 ZAR
Estimated Weekly Salary: 3,806 ZAR per week
Estimated Hourly Salary: 95 ZAR per hour
By working as Senior Research Analyst Marketing a person can save up to 549 USD per month or 6,592 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in South Africa, see costs of living in South Africa.
Salary comparison to region and neighbouring coutries
Country's neighbours are: Namibia, Botswana, Zimbabwe, Mozambique, Eswatini, Lesotho. To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).Estimated Yearly Salary for Senior Research Analyst Marketing
Last revision of data: 2025-01-04Salary increase per years of experience
Based on data available the salary increase per years of experience is as following- 0 years (beginner) equals base salary
- 1 to 5 years of experience yields
+12% salary increase- 6 to 10 years of experience yields
+25% salary increase- 11 to 15 years of experience yields
+16% salary increase- 16 to 25 years of experience yields
+9% salary increase- more than 25 years of experience yields
+10% salary increaseTop 10 highest salaries in South Africa
(1,412,867 ZAR per year, pre-tax.)
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(1,138,908 ZAR per year, pre-tax.)
(1,102,268 ZAR per year, pre-tax.)
5. Neurosurgeon
(1,100,784 ZAR per year, pre-tax.)
(1,077,960 ZAR per year, pre-tax.)
(1,073,792 ZAR per year, pre-tax.)
(1,073,439 ZAR per year, pre-tax.)
9. Oncologist
(1,071,922 ZAR per year, pre-tax.)
10. Urologist
(1,071,632 ZAR per year, pre-tax.)
Data as of 2025Random salary:
Professor of mechanical engineering (231,672 ZAR per year, pre-tax.)
Facilities operations supervisor (154,893 ZAR per year, pre-tax.)
Design director interior design (192,953 ZAR per year, pre-tax.)
Land entitlement manager (163,783 ZAR per year, pre-tax.)
Warehouse packer (40,387 ZAR per year, pre-tax.)
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