Paid Search Analyst salary in South Africa

Average Yearly Salary of Paid Search Analyst in South Africa is approximately 142,279 ZAR (7,135 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Paid Search Analyst do?

A paid search analyst is responsible for managing and optimizing paid search campaigns to increase visibility, drive traffic, and maximize conversions for a company's website. They conduct keyword research, create and manage ad campaigns, monitor performance metrics, and make data-driven recommendations to improve campaign effectiveness. The analyst stays updated on industry trends and best practices to ensure the company's paid search strategy remains competitive. They collaborate with marketing teams to align paid search efforts with overall marketing goals and objectives. Strong analytical skills are essential for analyzing campaign data and identifying areas for improvement. Excellent communication skills are also necessary to effectively communicate campaign performance and recommendations to stakeholders. Overall, a paid search analyst plays a crucial role in driving targeted traffic and achieving business goals through paid search advertising.

Skills: paid search analyst, digital marketing, search engine marketing, PPC advertising, data analysis, campaign optimization
Job industry: Marketing

How much does Paid Search Analyst make?

Difference in salary year over year or average salary increase is approximately 4 %


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Salary comparison to National average

Is Paid Search Analyst a well paid job?

Yes, our data show that Paid Search Analyst is an averagely well paid job that still allows for some yearly savings. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Paid Search Analyst?

High salary for Paid Search Analyst would be somewhere between 156,507 ZAR and 206,305 ZAR. However this is an estimation based on Gaussian Distribution.

How much can you save working as Paid Search Analyst in South Africa?

Living in South Africa the approximate monthly expenses are: 271 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 142,279 ZAR
Estimated Monthly Salary: 11,857 ZAR
Estimated Weekly Salary: 2,736 ZAR per week
Estimated Hourly Salary: 68 ZAR per hour
By working as Paid Search Analyst a person can save up to 323 USD per month or 3,881 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in South Africa, see costs of living in South Africa.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Namibia, Botswana, Zimbabwe, Mozambique, Eswatini, Lesotho.
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Paid Search Analyst

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

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Data as of 2025

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