Home > Salary > South Africa > Marketing Research Specialist
A marketing research specialist is responsible for conducting market research to gather data and insights about consumer behavior, market trends, and competitors. They design and implement surveys, questionnaires, and focus groups to collect information, analyze data using statistical techniques, and interpret findings to provide actionable recommendations to the marketing team. They also monitor and evaluate marketing campaigns, track industry developments, and identify opportunities for growth and improvement. A marketing research specialist must have strong analytical skills, attention to detail, and proficiency in data analysis software and tools. They should possess excellent communication and presentation skills to effectively convey research findings to stakeholders. This role requires a solid understanding of marketing principles and the ability to think critically and creatively to generate innovative solutions.
Estimated Yearly Salary: 165,306 ZAR
Estimated Monthly Salary: 13,776 ZAR
Estimated Weekly Salary: 3,179 ZAR per week
Estimated Hourly Salary: 79 ZAR per hour
Values are pre-tax
Last revision of data: 2025-01-04
Estimated Monthly Salary: 13,302 ZAR
Estimated Weekly Salary: 3,070 ZAR per week
Estimated Hourly Salary: 77 ZAR per hour
Last revision of data: 2024-01-06
Estimated Yearly Salary: 8,288 USD
Estimated Monthly Salary: 691 USD
Estimated Weekly Salary: 159 USD per week
Estimated Hourly Salary: 4 USD per hour
Difference in salary year over year or average salary increase is approximately
4 %
Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Estimated Yearly Salary: 165,306 ZAR
Estimated Monthly Salary: 13,776 ZAR
Estimated Weekly Salary: 3,179 ZAR per week
Estimated Hourly Salary: 79 ZAR per hour
By working as Marketing Research Specialist a person can save up to 419 USD per month or 5,034 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in South Africa, see costs of living in South Africa.
Estimated Yearly Salary for Marketing Research Specialist
Last revision of data: 2025-01-04
Data as of 2025
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Marketing Research Specialist salary in South Africa
Average Yearly Salary of Marketing Research Specialist in South Africa is approximately 165,306 ZAR (8,288 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.
What does Marketing Research Specialist do?
A marketing research specialist is responsible for conducting market research to gather data and insights about consumer behavior, market trends, and competitors. They design and implement surveys, questionnaires, and focus groups to collect information, analyze data using statistical techniques, and interpret findings to provide actionable recommendations to the marketing team. They also monitor and evaluate marketing campaigns, track industry developments, and identify opportunities for growth and improvement. A marketing research specialist must have strong analytical skills, attention to detail, and proficiency in data analysis software and tools. They should possess excellent communication and presentation skills to effectively convey research findings to stakeholders. This role requires a solid understanding of marketing principles and the ability to think critically and creatively to generate innovative solutions.
Skills: marketing research, data analysis, consumer behavior, market trends, competitive analysis, market research techniques
Job industry: Marketing
Job industry: Marketing
How much does Marketing Research Specialist make?
Salary details
How much does Marketing Research Specialist make?Estimated Yearly Salary: 165,306 ZAR
Estimated Monthly Salary: 13,776 ZAR
Estimated Weekly Salary: 3,179 ZAR per week
Estimated Hourly Salary: 79 ZAR per hour
Values are pre-tax Last revision of data: 2025-01-04Comparing salary to last year:
Estimated Yearly Salary: 159,620 ZAREstimated Monthly Salary: 13,302 ZAR
Estimated Weekly Salary: 3,070 ZAR per week
Estimated Hourly Salary: 77 ZAR per hour
Last revision of data: 2024-01-06Marketing Research Specialist estimated salary in USD
For easier comparison here is an estimated salary in USD:Estimated Yearly Salary: 8,288 USD
Estimated Monthly Salary: 691 USD
Estimated Weekly Salary: 159 USD per week
Estimated Hourly Salary: 4 USD per hour
Difference in salary year over year or average salary increase is approximately
4 %About these results
Data confidence is - relatively high Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Compare salary to other countries
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Country:
Salary comparison to National average
South Africa is a diverse and vibrant country located at the southernmost tip of the African continent. It has a population of approximately 59 million people and covers an area of around 1.2 million square kilometers. The country is known for its rich cultural heritage, stunning landscapes, and abundant wildlife.
Estimated national average yearly salary is 126,956 ZAR (6,780 USD). Value indicated is pre-tax. Below graph shows estimated Marketing Research Specialist job salary compared to average salary in South Africa.
Comparison shows that a person working as Marketing Research Specialist in South Africa earns on average:
1.3 times the average salary (or 130% of average salary).
Estimated national average yearly salary is 126,956 ZAR (6,780 USD). Value indicated is pre-tax. Below graph shows estimated Marketing Research Specialist job salary compared to average salary in South Africa.
Comparison shows that a person working as Marketing Research Specialist in South Africa earns on average:
1.3 times the average salary (or 130% of average salary).
Is Marketing Research Specialist a well paid job?
Yes, our data shows that Marketing Research Specialist is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.What is considered a high salary for Marketing Research Specialist?
High salary for Marketing Research Specialist would be somewhere between 181,837 ZAR and 239,694 ZAR. However this is an estimation based on Gaussian Distribution.How much can you save working as Marketing Research Specialist in South Africa?
Living in South Africa the approximate monthly expenses are: 271 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.Estimated Yearly Salary: 165,306 ZAR
Estimated Monthly Salary: 13,776 ZAR
Estimated Weekly Salary: 3,179 ZAR per week
Estimated Hourly Salary: 79 ZAR per hour
By working as Marketing Research Specialist a person can save up to 419 USD per month or 5,034 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in South Africa, see costs of living in South Africa.
Salary comparison to region and neighbouring coutries
Country's neighbours are: Namibia, Botswana, Zimbabwe, Mozambique, Eswatini, Lesotho. To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).Estimated Yearly Salary for Marketing Research Specialist
Last revision of data: 2025-01-04Salary increase per years of experience
Based on data available the salary increase per years of experience is as following- 0 years (beginner) equals base salary
- 1 to 5 years of experience yields
+12% salary increase- 6 to 10 years of experience yields
+25% salary increase- 11 to 15 years of experience yields
+16% salary increase- 16 to 25 years of experience yields
+9% salary increase- more than 25 years of experience yields
+10% salary increaseTop 10 highest salaries in South Africa
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Data as of 2025Random salary:
Dental laboratory technician (83,794 ZAR per year, pre-tax.)
Inbound logistics manager (182,210 ZAR per year, pre-tax.)
Network engineer 3 (242,339 ZAR per year, pre-tax.)
Erp business process analyst (171,460 ZAR per year, pre-tax.)
Army private first class infantry (light infantry) (47,121 ZAR per year, pre-tax.)
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