Home > Salary > South Africa > Digital Marketing Specialist
A digital marketing specialist is responsible for developing and implementing online marketing strategies to promote products or services. They analyze market trends, conduct competitor research, and identify target audiences to create effective digital campaigns. They utilize various channels such as social media, email marketing, SEO, content marketing, and paid advertising to drive brand awareness, generate leads, and increase customer engagement. Digital marketing specialists also monitor campaign performance, analyze data, and make data-driven decisions to optimize marketing efforts. They stay updated with the latest digital marketing trends and tools to ensure their strategies are innovative and effective.
Estimated Yearly Salary: 160,513 ZAR
Estimated Monthly Salary: 13,376 ZAR
Estimated Weekly Salary: 3,087 ZAR per week
Estimated Hourly Salary: 77 ZAR per hour
Values are pre-tax
Last revision of data: 2025-01-04
Estimated Monthly Salary: 12,933 ZAR
Estimated Weekly Salary: 2,985 ZAR per week
Estimated Hourly Salary: 75 ZAR per hour
Last revision of data: 2024-01-06
Estimated Yearly Salary: 8,037 USD
Estimated Monthly Salary: 670 USD
Estimated Weekly Salary: 155 USD per week
Estimated Hourly Salary: 4 USD per hour
Difference in salary year over year or average salary increase is approximately
3 %
Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
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Estimated Yearly Salary: 160,513 ZAR
Estimated Monthly Salary: 13,376 ZAR
Estimated Weekly Salary: 3,087 ZAR per week
Estimated Hourly Salary: 77 ZAR per hour
By working as Digital Marketing Specialist a person can save up to 399 USD per month or 4,783 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in South Africa, see costs of living in South Africa.
Estimated Yearly Salary for Digital Marketing Specialist
Last revision of data: 2025-01-04
Data as of 2025
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Digital Marketing Specialist salary in South Africa
Average Yearly Salary of Digital Marketing Specialist in South Africa is approximately 160,513 ZAR (8,037 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.
What does Digital Marketing Specialist do?
A digital marketing specialist is responsible for developing and implementing online marketing strategies to promote products or services. They analyze market trends, conduct competitor research, and identify target audiences to create effective digital campaigns. They utilize various channels such as social media, email marketing, SEO, content marketing, and paid advertising to drive brand awareness, generate leads, and increase customer engagement. Digital marketing specialists also monitor campaign performance, analyze data, and make data-driven decisions to optimize marketing efforts. They stay updated with the latest digital marketing trends and tools to ensure their strategies are innovative and effective.Skills: digital marketing, online marketing, social media marketing, SEO, content marketing, data analysis
Job industry: Marketing
Job industry: Marketing
How much does Digital Marketing Specialist make?
Salary details
How much does Digital Marketing Specialist make?Estimated Yearly Salary: 160,513 ZAR
Estimated Monthly Salary: 13,376 ZAR
Estimated Weekly Salary: 3,087 ZAR per week
Estimated Hourly Salary: 77 ZAR per hour
Values are pre-tax Last revision of data: 2025-01-04Comparing salary to last year:
Estimated Yearly Salary: 155,200 ZAREstimated Monthly Salary: 12,933 ZAR
Estimated Weekly Salary: 2,985 ZAR per week
Estimated Hourly Salary: 75 ZAR per hour
Last revision of data: 2024-01-06Digital Marketing Specialist estimated salary in USD
For easier comparison here is an estimated salary in USD:Estimated Yearly Salary: 8,037 USD
Estimated Monthly Salary: 670 USD
Estimated Weekly Salary: 155 USD per week
Estimated Hourly Salary: 4 USD per hour
Difference in salary year over year or average salary increase is approximately
3 %About these results
Data confidence is - relatively high Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
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Salary comparison to National average
South Africa is a diverse and vibrant country located at the southernmost tip of the African continent. It has a population of approximately 59 million people and covers an area of around 1.2 million square kilometers. The country is known for its rich cultural heritage, stunning landscapes, and abundant wildlife.
Estimated national average yearly salary is 126,956 ZAR (6,780 USD). Value indicated is pre-tax. Below graph shows estimated Digital Marketing Specialist job salary compared to average salary in South Africa.
Comparison shows that a person working as Digital Marketing Specialist in South Africa earns on average:
1.26 times the average salary (or 126% of average salary).
Estimated national average yearly salary is 126,956 ZAR (6,780 USD). Value indicated is pre-tax. Below graph shows estimated Digital Marketing Specialist job salary compared to average salary in South Africa.
Comparison shows that a person working as Digital Marketing Specialist in South Africa earns on average:
1.26 times the average salary (or 126% of average salary).
Is Digital Marketing Specialist a well paid job?
Yes, our data shows that Digital Marketing Specialist is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.What is considered a high salary for Digital Marketing Specialist?
High salary for Digital Marketing Specialist would be somewhere between 176,564 ZAR and 232,744 ZAR. However this is an estimation based on Gaussian Distribution.How much can you save working as Digital Marketing Specialist in South Africa?
Living in South Africa the approximate monthly expenses are: 271 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.Estimated Yearly Salary: 160,513 ZAR
Estimated Monthly Salary: 13,376 ZAR
Estimated Weekly Salary: 3,087 ZAR per week
Estimated Hourly Salary: 77 ZAR per hour
By working as Digital Marketing Specialist a person can save up to 399 USD per month or 4,783 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in South Africa, see costs of living in South Africa.
Salary comparison to region and neighbouring coutries
Country's neighbours are: Namibia, Botswana, Zimbabwe, Mozambique, Eswatini, Lesotho. To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).Estimated Yearly Salary for Digital Marketing Specialist
Last revision of data: 2025-01-04Salary increase per years of experience
Based on data available the salary increase per years of experience is as following- 0 years (beginner) equals base salary
- 1 to 5 years of experience yields
+12% salary increase- 6 to 10 years of experience yields
+25% salary increase- 11 to 15 years of experience yields
+16% salary increase- 16 to 25 years of experience yields
+9% salary increase- more than 25 years of experience yields
+10% salary increaseTop 10 highest salaries in South Africa
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Data as of 2025Random salary:
Checker in (85,720 ZAR per year, pre-tax.)
City-planning engineer (165,042 ZAR per year, pre-tax.)
Journeyman roofer (110,459 ZAR per year, pre-tax.)
Community relations specialist (143,360 ZAR per year, pre-tax.)
Business intelligence administrator (223,180 ZAR per year, pre-tax.)
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