Home > Salary > South Africa > Demand Generation Specialist
A demand generation specialist is responsible for driving awareness, interest, and demand for a company's products or services. They develop and execute marketing campaigns and strategies to generate leads and nurture them throughout the sales funnel. This involves creating and optimizing content, managing digital advertising, implementing email marketing initiatives, and leveraging various marketing channels to attract and engage potential customers. A demand generation specialist also collaborates with cross-functional teams, such as sales and product marketing, to align messaging and ensure consistent branding. They analyze campaign performance and use data-driven insights to refine strategies and improve conversion rates.
Estimated Yearly Salary: 151,682 ZAR
Estimated Monthly Salary: 12,640 ZAR
Estimated Weekly Salary: 2,917 ZAR per week
Estimated Hourly Salary: 73 ZAR per hour
Values are pre-tax
Last revision of data: 2025-01-04
Estimated Monthly Salary: 12,193 ZAR
Estimated Weekly Salary: 2,814 ZAR per week
Estimated Hourly Salary: 70 ZAR per hour
Last revision of data: 2024-01-05
Estimated Yearly Salary: 7,554 USD
Estimated Monthly Salary: 630 USD
Estimated Weekly Salary: 145 USD per week
Estimated Hourly Salary: 4 USD per hour
Difference in salary year over year or average salary increase is approximately
4 %
Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Estimated Yearly Salary: 151,682 ZAR
Estimated Monthly Salary: 12,640 ZAR
Estimated Weekly Salary: 2,917 ZAR per week
Estimated Hourly Salary: 73 ZAR per hour
By working as Demand Generation Specialist a person can save up to 358 USD per month or 4,300 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in South Africa, see costs of living in South Africa.
Estimated Yearly Salary for Demand Generation Specialist
Last revision of data: 2025-01-04
Data as of 2025
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Demand Generation Specialist salary in South Africa
Average Yearly Salary of Demand Generation Specialist in South Africa is approximately 151,682 ZAR (7,554 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.
What does Demand Generation Specialist do?
A demand generation specialist is responsible for driving awareness, interest, and demand for a company's products or services. They develop and execute marketing campaigns and strategies to generate leads and nurture them throughout the sales funnel. This involves creating and optimizing content, managing digital advertising, implementing email marketing initiatives, and leveraging various marketing channels to attract and engage potential customers. A demand generation specialist also collaborates with cross-functional teams, such as sales and product marketing, to align messaging and ensure consistent branding. They analyze campaign performance and use data-driven insights to refine strategies and improve conversion rates.
Skills: demand generation, lead generation, marketing campaigns, digital advertising, content marketing, email marketing
Job industry: Marketing
Job industry: Marketing
How much does Demand Generation Specialist make?
Salary details
How much does Demand Generation Specialist make?Estimated Yearly Salary: 151,682 ZAR
Estimated Monthly Salary: 12,640 ZAR
Estimated Weekly Salary: 2,917 ZAR per week
Estimated Hourly Salary: 73 ZAR per hour
Values are pre-tax Last revision of data: 2025-01-04Comparing salary to last year:
Estimated Yearly Salary: 146,320 ZAREstimated Monthly Salary: 12,193 ZAR
Estimated Weekly Salary: 2,814 ZAR per week
Estimated Hourly Salary: 70 ZAR per hour
Last revision of data: 2024-01-05Demand Generation Specialist estimated salary in USD
For easier comparison here is an estimated salary in USD:Estimated Yearly Salary: 7,554 USD
Estimated Monthly Salary: 630 USD
Estimated Weekly Salary: 145 USD per week
Estimated Hourly Salary: 4 USD per hour
Difference in salary year over year or average salary increase is approximately
4 %About these results
Data confidence is - relatively high Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Compare salary to other countries
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Country:
Salary comparison to National average
South Africa is a diverse and vibrant country located at the southernmost tip of the African continent. It has a population of approximately 59 million people and covers an area of around 1.2 million square kilometers. The country is known for its rich cultural heritage, stunning landscapes, and abundant wildlife.
Estimated national average yearly salary is 126,956 ZAR (6,780 USD). Value indicated is pre-tax. Below graph shows estimated Demand Generation Specialist job salary compared to average salary in South Africa.
Comparison shows that a person working as Demand Generation Specialist in South Africa earns on average:
1.19 times the average salary (or 119% of average salary).
Estimated national average yearly salary is 126,956 ZAR (6,780 USD). Value indicated is pre-tax. Below graph shows estimated Demand Generation Specialist job salary compared to average salary in South Africa.
Comparison shows that a person working as Demand Generation Specialist in South Africa earns on average:
1.19 times the average salary (or 119% of average salary).
Is Demand Generation Specialist a well paid job?
Yes, our data show that Demand Generation Specialist is an averagely well paid job that still allows for some yearly savings. With years and experience the salary might increase even further, resulting in higher satisfaction.What is considered a high salary for Demand Generation Specialist?
High salary for Demand Generation Specialist would be somewhere between 166,850 ZAR and 219,939 ZAR. However this is an estimation based on Gaussian Distribution.How much can you save working as Demand Generation Specialist in South Africa?
Living in South Africa the approximate monthly expenses are: 271 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.Estimated Yearly Salary: 151,682 ZAR
Estimated Monthly Salary: 12,640 ZAR
Estimated Weekly Salary: 2,917 ZAR per week
Estimated Hourly Salary: 73 ZAR per hour
By working as Demand Generation Specialist a person can save up to 358 USD per month or 4,300 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in South Africa, see costs of living in South Africa.
Salary comparison to region and neighbouring coutries
Country's neighbours are: Namibia, Botswana, Zimbabwe, Mozambique, Eswatini, Lesotho. To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).Estimated Yearly Salary for Demand Generation Specialist
Last revision of data: 2025-01-04Salary increase per years of experience
Based on data available the salary increase per years of experience is as following- 0 years (beginner) equals base salary
- 1 to 5 years of experience yields
+12% salary increase- 6 to 10 years of experience yields
+25% salary increase- 11 to 15 years of experience yields
+16% salary increase- 16 to 25 years of experience yields
+9% salary increase- more than 25 years of experience yields
+10% salary increaseTop 10 highest salaries in South Africa
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Data as of 2025Random salary:
Assistant nutrition manager (91,415 ZAR per year, pre-tax.)
Electrical contractor (157,421 ZAR per year, pre-tax.)
Accounts payable director (268,194 ZAR per year, pre-tax.)
Branch channel administrator banking (129,502 ZAR per year, pre-tax.)
Structural iron steel worker (81,883 ZAR per year, pre-tax.)
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