Home > Salary > Singapore > Social Media Specialist
A social media specialist is responsible for managing and executing the social media strategy of a company or organization. They work closely with the marketing team to create engaging content, schedule posts, monitor social media channels, and analyze performance metrics. Their main goal is to increase brand awareness, drive website traffic, and generate leads through various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. A social media specialist stays up-to-date with the latest trends and best practices in social media marketing to ensure that the company's social media presence remains relevant and effective. They also interact with followers, respond to comments and messages, and build relationships with influencers and industry professionals. This role requires strong communication skills, creativity, analytical thinking, and a deep understanding of social media algorithms and analytics.
Estimated Yearly Salary: 124,257 SGD
Estimated Monthly Salary: 10,355 SGD
Estimated Weekly Salary: 2,390 SGD per week
Estimated Hourly Salary: 60 SGD per hour
Values are pre-tax
Last revision of data: 2025-01-04
Estimated Monthly Salary: 10,011 SGD
Estimated Weekly Salary: 2,310 SGD per week
Estimated Hourly Salary: 58 SGD per hour
Last revision of data: 2024-01-07
Estimated Yearly Salary: 62,081 USD
Estimated Monthly Salary: 5,173 USD
Estimated Weekly Salary: 1,194 USD per week
Estimated Hourly Salary: 30 USD per hour
Difference in salary year over year or average salary increase is approximately
3 %
Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Estimated Yearly Salary: 124,257 SGD
Estimated Monthly Salary: 10,355 SGD
Estimated Weekly Salary: 2,390 SGD per week
Estimated Hourly Salary: 60 SGD per hour
By working as Social Media Specialist a person can save up to 2,485 USD per month or 29,825 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Singapore, see costs of living in Singapore.
Estimated Yearly Salary for Social Media Specialist
Last revision of data: 2025-01-04
Data as of 2025
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Social Media Specialist salary in Singapore
Average Yearly Salary of Social Media Specialist in Singapore is approximately 124,257 SGD (62,081 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.
What does Social Media Specialist do?

Skills: social media, specialist, digital marketing, social media strategy, content creation, brand awareness
Job industry: Marketing
Job industry: Marketing
How much does Social Media Specialist make?
Salary details
How much does Social Media Specialist make?Estimated Yearly Salary: 124,257 SGD
Estimated Monthly Salary: 10,355 SGD
Estimated Weekly Salary: 2,390 SGD per week
Estimated Hourly Salary: 60 SGD per hour
Comparing salary to last year:
Estimated Yearly Salary: 120,126 SGDEstimated Monthly Salary: 10,011 SGD
Estimated Weekly Salary: 2,310 SGD per week
Estimated Hourly Salary: 58 SGD per hour
Social Media Specialist estimated salary in USD
For easier comparison here is an estimated salary in USD:Estimated Yearly Salary: 62,081 USD
Estimated Monthly Salary: 5,173 USD
Estimated Weekly Salary: 1,194 USD per week
Estimated Hourly Salary: 30 USD per hour
Difference in salary year over year or average salary increase is approximately
About these results
Data confidence is - relatively high Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Compare salary to other countries
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Country:
Salary comparison to National average
Singapore is a vibrant and cosmopolitan city-state located in Southeast Asia. With a population of approximately 5.7 million people, it is one of the most densely populated countries in the world. Despite its small size, measuring only 719 square kilometers, Singapore has become a global hub for trade, finance, and tourism.
Estimated national average yearly salary is 95,377 SGD (67,200 USD). Value indicated is pre-tax. Below graph shows estimated Social Media Specialist job salary compared to average salary in Singapore.
Comparison shows that a person working as Social Media Specialist in Singapore earns on average:
1.3 times the average salary (or 130% of average salary).
Estimated national average yearly salary is 95,377 SGD (67,200 USD). Value indicated is pre-tax. Below graph shows estimated Social Media Specialist job salary compared to average salary in Singapore.
Comparison shows that a person working as Social Media Specialist in Singapore earns on average:
1.3 times the average salary (or 130% of average salary).
Is Social Media Specialist a well paid job?
Yes, our data shows that Social Media Specialist is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.What is considered a high salary for Social Media Specialist?
High salary for Social Media Specialist would be somewhere between 136,683 SGD and 180,173 SGD. However this is an estimation based on Gaussian Distribution.How much can you save working as Social Media Specialist in Singapore?
Living in Singapore the approximate monthly expenses are: 2,688 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.Estimated Yearly Salary: 124,257 SGD
Estimated Monthly Salary: 10,355 SGD
Estimated Weekly Salary: 2,390 SGD per week
Estimated Hourly Salary: 60 SGD per hour
By working as Social Media Specialist a person can save up to 2,485 USD per month or 29,825 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Singapore, see costs of living in Singapore.
Salary comparison to region and neighbouring coutries
Country's neighbours are: Malaysia, Indonesia. To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).Estimated Yearly Salary for Social Media Specialist
Salary increase per years of experience
Based on data available the salary increase per years of experience is as following- 0 years (beginner) equals base salary
- 1 to 5 years of experience yields
- 6 to 10 years of experience yields
- 11 to 15 years of experience yields
- 16 to 25 years of experience yields
- more than 25 years of experience yields
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Random salary:
Head nurse dialysis unit (197,770 SGD per year, pre-tax.)
Coating painting and spraying machine setter operator tender (52,251 SGD per year, pre-tax.)
Plant personnel manager (87,747 SGD per year, pre-tax.)
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Financial specialist (96,688 SGD per year, pre-tax.)
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