Digital Marketing Specialist salary in Pakistan

Average Yearly Salary of Digital Marketing Specialist in Pakistan is approximately 606,688 PKR (1,865 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Digital Marketing Specialist do?

A digital marketing specialist is responsible for developing and implementing online marketing strategies to promote products or services. They analyze market trends, conduct competitor research, and identify target audiences to create effective digital campaigns. They utilize various channels such as social media, email marketing, SEO, content marketing, and paid advertising to drive brand awareness, generate leads, and increase customer engagement. Digital marketing specialists also monitor campaign performance, analyze data, and make data-driven decisions to optimize marketing efforts. They stay updated with the latest digital marketing trends and tools to ensure their strategies are innovative and effective.

Skills: digital marketing, online marketing, social media marketing, SEO, content marketing, data analysis
Job industry: Marketing

How much does Digital Marketing Specialist make?

Difference in salary year over year or average salary increase is approximately 3 %


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Salary comparison to National average

Is Digital Marketing Specialist a well paid job?

Yes, our data shows that Digital Marketing Specialist is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Digital Marketing Specialist?

High salary for Digital Marketing Specialist would be somewhere between 667,357 PKR and 879,698 PKR. However this is an estimation based on Gaussian Distribution.

How much can you save working as Digital Marketing Specialist in Pakistan?

Living in Pakistan the approximate monthly expenses are: 63 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 606,688 PKR
Estimated Monthly Salary: 50,557 PKR
Estimated Weekly Salary: 11,667 PKR per week
Estimated Hourly Salary: 292 PKR per hour
By working as Digital Marketing Specialist a person can save up to 92 USD per month or 1,107 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Pakistan, see costs of living in Pakistan.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Afghanistan, China, India, Iran.
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Digital Marketing Specialist

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

Top 10 highest salaries in Pakistan

Data as of 2025

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