Social Media Analyst salary in Nigeria

Average Yearly Salary of Social Media Analyst in Nigeria is approximately 4,512,619 NGN (5,410 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Social Media Analyst do?

A social media analyst is responsible for analyzing and interpreting data from various social media platforms to gain insights into audience behavior, engagement, and trends. They track key metrics, such as reach, impressions, and engagement rates, to assess the effectiveness of social media campaigns and strategies. By monitoring online conversations and sentiment analysis, they provide valuable feedback to improve brand reputation and customer satisfaction. Social media analysts also conduct competitor analysis to identify industry trends and benchmark against competitors. They collaborate with marketing teams to develop data-driven strategies and optimize social media content. Additionally, they stay updated on emerging social media platforms and tools to ensure effective data collection and analysis.

Skills: social media analyst, data analysis, audience engagement, social media campaigns, competitor analysis, brand reputation
Job industry: Marketing

How much does Social Media Analyst make?

Difference in salary year over year or average salary increase is approximately 4 %


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Salary comparison to National average

Is Social Media Analyst a well paid job?

Yes, our data show that Social Media Analyst is an averagely well paid job that still allows for some yearly savings. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Social Media Analyst?

High salary for Social Media Analyst would be somewhere between 4,963,881 NGN and 6,543,298 NGN. However this is an estimation based on Gaussian Distribution.

How much can you save working as Social Media Analyst in Nigeria?

Living in Nigeria the approximate monthly expenses are: 206 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 4,512,619 NGN
Estimated Monthly Salary: 376,052 NGN
Estimated Weekly Salary: 86,781 NGN per week
Estimated Hourly Salary: 2,170 NGN per hour
By working as Social Media Analyst a person can save up to 245 USD per month or 2,943 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Nigeria, see costs of living in Nigeria.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Niger, Chad, Cameroon, Benin.
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Social Media Analyst

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

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Data as of 2025

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