Paid Search Specialist salary in Nigeria

Average Yearly Salary of Paid Search Specialist in Nigeria is approximately 4,028,330 NGN (4,822 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Paid Search Specialist do?

A paid search specialist is responsible for managing and optimizing paid search campaigns for clients or companies. They are experts in using platforms such as Google Ads, Bing Ads, and social media advertising to drive targeted traffic and generate leads or sales. Their main tasks include conducting keyword research, creating ad copy, setting up and managing campaigns, monitoring performance metrics, and making data-driven decisions to improve campaign effectiveness. They also stay updated with industry trends and developments to ensure they are utilizing the latest strategies and techniques.

Skills: Paid search specialist, PPC specialist, Search engine marketing specialist, Digital advertising specialist, Google Ads expert, Campaign optimization specialist
Job industry: Marketing

How much does Paid Search Specialist make?

Difference in salary year over year or average salary increase is approximately 4 %


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Salary comparison to National average

Is Paid Search Specialist a well paid job?

Yes, our data show that Paid Search Specialist is an averagely well paid job that still allows for some yearly savings. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Paid Search Specialist?

High salary for Paid Search Specialist would be somewhere between 4,431,163 NGN and 5,841,079 NGN. However this is an estimation based on Gaussian Distribution.

How much can you save working as Paid Search Specialist in Nigeria?

Living in Nigeria the approximate monthly expenses are: 206 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 4,028,330 NGN
Estimated Monthly Salary: 335,694 NGN
Estimated Weekly Salary: 77,468 NGN per week
Estimated Hourly Salary: 1,937 NGN per hour
By working as Paid Search Specialist a person can save up to 196 USD per month or 2,355 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Nigeria, see costs of living in Nigeria.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Niger, Chad, Cameroon, Benin.
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Paid Search Specialist

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

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Data as of 2025

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