Paid Media Analyst salary in Nigeria

Average Yearly Salary of Paid Media Analyst in Nigeria is approximately 5,392,059 NGN (6,428 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Paid Media Analyst do?

A paid media analyst is responsible for managing and optimizing digital advertising campaigns across various platforms such as search engines, social media, display networks, and video platforms. Their main objective is to drive targeted traffic, increase brand visibility, and maximize return on investment (ROI) for clients or their organization. They conduct in-depth research and analysis to identify target audiences, develop effective advertising strategies, and monitor campaign performance. Paid media analysts also utilize various tools and techniques to track key metrics, generate reports, and provide actionable insights for campaign improvement. They stay updated with industry trends, competitor activities, and emerging technologies to enhance campaign effectiveness. Strong analytical skills, data-driven decision-making, proficiency in digital advertising platforms, and knowledge of marketing principles are essential for a successful career as a paid media analyst.

Skills: paid media analyst, digital advertising, campaign optimization, ROI maximization, data analysis, marketing analytics
Job industry: Marketing

How much does Paid Media Analyst make?

Difference in salary year over year or average salary increase is approximately 4 %


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Salary comparison to National average

Is Paid Media Analyst a well paid job?

Yes, our data shows that Paid Media Analyst is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Paid Media Analyst?

High salary for Paid Media Analyst would be somewhere between 5,931,265 NGN and 7,818,486 NGN. However this is an estimation based on Gaussian Distribution.

How much can you save working as Paid Media Analyst in Nigeria?

Living in Nigeria the approximate monthly expenses are: 206 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 5,392,059 NGN
Estimated Monthly Salary: 449,338 NGN
Estimated Weekly Salary: 103,693 NGN per week
Estimated Hourly Salary: 2,592 NGN per hour
By working as Paid Media Analyst a person can save up to 330 USD per month or 3,961 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Nigeria, see costs of living in Nigeria.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Niger, Chad, Cameroon, Benin.
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Paid Media Analyst

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

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Data as of 2025

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