Marketing Research Specialist salary in Nigeria

Average Yearly Salary of Marketing Research Specialist in Nigeria is approximately 5,235,963 NGN (6,287 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Marketing Research Specialist do?

A marketing research specialist is responsible for conducting market research to gather data and insights about consumer behavior, market trends, and competitors. They design and implement surveys, questionnaires, and focus groups to collect information, analyze data using statistical techniques, and interpret findings to provide actionable recommendations to the marketing team. They also monitor and evaluate marketing campaigns, track industry developments, and identify opportunities for growth and improvement. A marketing research specialist must have strong analytical skills, attention to detail, and proficiency in data analysis software and tools. They should possess excellent communication and presentation skills to effectively convey research findings to stakeholders. This role requires a solid understanding of marketing principles and the ability to think critically and creatively to generate innovative solutions.

Skills: marketing research, data analysis, consumer behavior, market trends, competitive analysis, market research techniques
Job industry: Marketing

How much does Marketing Research Specialist make?

Difference in salary year over year or average salary increase is approximately 4 %


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Salary comparison to National average

Is Marketing Research Specialist a well paid job?

Yes, our data shows that Marketing Research Specialist is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Marketing Research Specialist?

High salary for Marketing Research Specialist would be somewhere between 5,759,559 NGN and 7,592,146 NGN. However this is an estimation based on Gaussian Distribution.

How much can you save working as Marketing Research Specialist in Nigeria?

Living in Nigeria the approximate monthly expenses are: 206 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 5,235,963 NGN
Estimated Monthly Salary: 436,330 NGN
Estimated Weekly Salary: 100,692 NGN per week
Estimated Hourly Salary: 2,517 NGN per hour
By working as Marketing Research Specialist a person can save up to 318 USD per month or 3,820 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Nigeria, see costs of living in Nigeria.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Niger, Chad, Cameroon, Benin.
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Marketing Research Specialist

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

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Data as of 2025

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