Market Research Manager salary in Nigeria

Average Yearly Salary of Market Research Manager in Nigeria is approximately 7,113,560 NGN (8,497 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Market Research Manager do?

A market research manager is responsible for overseeing the design, implementation, and analysis of market research studies. They play a crucial role in helping businesses make informed decisions by gathering and interpreting data on consumer behavior, market trends, and competitor analysis. Market research managers collaborate with cross-functional teams to identify research objectives, develop methodologies, and manage budgets. They also supervise the collection of data through surveys, focus groups, and other research methods, ensuring data quality and accuracy. Additionally, they analyze research findings, prepare reports, and present actionable insights to key stakeholders. Strong analytical skills, knowledge of statistical techniques, and proficiency in market research tools are essential for this role. Effective communication and presentation skills are also necessary to effectively convey research findings and recommendations.

Skills: Market Research Manager, Data Analysis, Consumer Behavior, Market Trends, Competitor Analysis, Research Methodologies
Job industry: Marketing

How much does Market Research Manager make?

Difference in salary year over year or average salary increase is approximately 3 %


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Salary comparison to National average

Is Market Research Manager a well paid job?

Yes, our data shows that Market Research Manager is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Market Research Manager?

High salary for Market Research Manager would be somewhere between 7,824,916 NGN and 10,314,662 NGN. However this is an estimation based on Gaussian Distribution.

How much can you save working as Market Research Manager in Nigeria?

Living in Nigeria the approximate monthly expenses are: 206 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 7,113,560 NGN
Estimated Monthly Salary: 592,797 NGN
Estimated Weekly Salary: 136,799 NGN per week
Estimated Hourly Salary: 3,420 NGN per hour
By working as Market Research Manager a person can save up to 502 USD per month or 6,030 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Nigeria, see costs of living in Nigeria.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Niger, Chad, Cameroon, Benin.
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Market Research Manager

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

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Data as of 2025

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