Market Research Associate salary in Nigeria

Average Yearly Salary of Market Research Associate in Nigeria is approximately 4,250,950 NGN (5,086 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Market Research Associate do?

A Market Research Associate is responsible for collecting, analyzing, and interpreting data to provide insights into market trends, consumer behavior, and competitive intelligence. They conduct research through surveys, interviews, focus groups, and other methods to gather information about customer preferences, product demand, and market opportunities. Market Research Associates assist in designing research methodologies, developing questionnaires, and managing data collection processes. They also analyze data using statistical techniques and present findings in reports and presentations to help businesses make informed decisions and develop effective marketing strategies. Attention to detail, strong analytical skills, and proficiency in data analysis software are essential for this role.

Skills: Market research, Data analysis, Consumer behavior, Market trends, Competitive intelligence, Survey design
Job industry: Marketing

How much does Market Research Associate make?

Difference in salary year over year or average salary increase is approximately 3 %


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Salary comparison to National average

Is Market Research Associate a well paid job?

Yes, our data show that Market Research Associate is an averagely well paid job that still allows for some yearly savings. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Market Research Associate?

High salary for Market Research Associate would be somewhere between 4,676,045 NGN and 6,163,878 NGN. However this is an estimation based on Gaussian Distribution.

How much can you save working as Market Research Associate in Nigeria?

Living in Nigeria the approximate monthly expenses are: 206 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 4,250,950 NGN
Estimated Monthly Salary: 354,246 NGN
Estimated Weekly Salary: 81,749 NGN per week
Estimated Hourly Salary: 2,044 NGN per hour
By working as Market Research Associate a person can save up to 218 USD per month or 2,619 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Nigeria, see costs of living in Nigeria.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Niger, Chad, Cameroon, Benin.
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Market Research Associate

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

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Data as of 2025

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