Home > Salary > Nigeria > Direct Marketing Manager
A direct marketing manager is responsible for developing and implementing marketing strategies to promote products or services directly to customers. They analyze market trends, identify target audiences, and devise campaigns to maximize customer acquisition and retention. This role involves coordinating various marketing channels such as email marketing, social media, direct mail, and telemarketing to reach the desired audience. The direct marketing manager also tracks campaign performance, measures ROI, and adjusts strategies accordingly. They collaborate with cross-functional teams, including sales, creative, and analytics, to ensure cohesive messaging and effective execution of marketing initiatives. Additionally, they stay updated on industry best practices and emerging trends to drive innovation and maintain a competitive edge.
Estimated Yearly Salary: 5,604,330 NGN
Estimated Monthly Salary: 467,028 NGN
Estimated Weekly Salary: 107,776 NGN per week
Estimated Hourly Salary: 2,694 NGN per hour
Values are pre-tax
Last revision of data: 2025-01-04
Estimated Monthly Salary: 452,764 NGN
Estimated Weekly Salary: 104,484 NGN per week
Estimated Hourly Salary: 2,612 NGN per hour
Last revision of data: 2024-01-02
Estimated Yearly Salary: 6,723 USD
Estimated Monthly Salary: 560 USD
Estimated Weekly Salary: 129 USD per week
Estimated Hourly Salary: 3 USD per hour
Difference in salary year over year or average salary increase is approximately
3 %
Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Estimated Yearly Salary: 5,604,330 NGN
Estimated Monthly Salary: 467,028 NGN
Estimated Weekly Salary: 107,776 NGN per week
Estimated Hourly Salary: 2,694 NGN per hour
By working as Direct Marketing Manager a person can save up to 355 USD per month or 4,256 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Nigeria, see costs of living in Nigeria.
Estimated Yearly Salary for Direct Marketing Manager
Last revision of data: 2025-01-04
Data as of 2025
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Direct Marketing Manager salary in Nigeria
Average Yearly Salary of Direct Marketing Manager in Nigeria is approximately 5,604,330 NGN (6,723 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.
What does Direct Marketing Manager do?
A direct marketing manager is responsible for developing and implementing marketing strategies to promote products or services directly to customers. They analyze market trends, identify target audiences, and devise campaigns to maximize customer acquisition and retention. This role involves coordinating various marketing channels such as email marketing, social media, direct mail, and telemarketing to reach the desired audience. The direct marketing manager also tracks campaign performance, measures ROI, and adjusts strategies accordingly. They collaborate with cross-functional teams, including sales, creative, and analytics, to ensure cohesive messaging and effective execution of marketing initiatives. Additionally, they stay updated on industry best practices and emerging trends to drive innovation and maintain a competitive edge.
Skills: direct marketing, marketing strategy, customer acquisition, campaign management, market analysis, ROI measurement
Job industry: Marketing
Job industry: Marketing
How much does Direct Marketing Manager make?
Salary details
How much does Direct Marketing Manager make?Estimated Yearly Salary: 5,604,330 NGN
Estimated Monthly Salary: 467,028 NGN
Estimated Weekly Salary: 107,776 NGN per week
Estimated Hourly Salary: 2,694 NGN per hour
Values are pre-tax Last revision of data: 2025-01-04Comparing salary to last year:
Estimated Yearly Salary: 5,433,164 NGNEstimated Monthly Salary: 452,764 NGN
Estimated Weekly Salary: 104,484 NGN per week
Estimated Hourly Salary: 2,612 NGN per hour
Last revision of data: 2024-01-02Direct Marketing Manager estimated salary in USD
For easier comparison here is an estimated salary in USD:Estimated Yearly Salary: 6,723 USD
Estimated Monthly Salary: 560 USD
Estimated Weekly Salary: 129 USD per week
Estimated Hourly Salary: 3 USD per hour
Difference in salary year over year or average salary increase is approximately
3 %About these results
Data confidence is - relatively high Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Compare salary to other countries
Please type in your occupation and select desired country to see latest trends in salaries.
Country:
Salary comparison to National average
Nigeria is a country located in West Africa. It is the most populous country on the African continent, with a population of over 200 million people. The country covers an area of about 923,768 square kilometers, making it the 32nd largest country in the world. Nigeria shares borders with Niger, Chad, Cameroon, and Benin.
Estimated national average yearly salary is 3,943,871 NGN (5,140 USD). Value indicated is pre-tax. Below graph shows estimated Direct Marketing Manager job salary compared to average salary in Nigeria.
Comparison shows that a person working as Direct Marketing Manager in Nigeria earns on average:
1.42 times the average salary (or 142% of average salary).
Estimated national average yearly salary is 3,943,871 NGN (5,140 USD). Value indicated is pre-tax. Below graph shows estimated Direct Marketing Manager job salary compared to average salary in Nigeria.
Comparison shows that a person working as Direct Marketing Manager in Nigeria earns on average:
1.42 times the average salary (or 142% of average salary).
Is Direct Marketing Manager a well paid job?
Yes, our data shows that Direct Marketing Manager is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.What is considered a high salary for Direct Marketing Manager?
High salary for Direct Marketing Manager would be somewhere between 6,164,763 NGN and 8,126,279 NGN. However this is an estimation based on Gaussian Distribution.How much can you save working as Direct Marketing Manager in Nigeria?
Living in Nigeria the approximate monthly expenses are: 206 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.Estimated Yearly Salary: 5,604,330 NGN
Estimated Monthly Salary: 467,028 NGN
Estimated Weekly Salary: 107,776 NGN per week
Estimated Hourly Salary: 2,694 NGN per hour
By working as Direct Marketing Manager a person can save up to 355 USD per month or 4,256 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Nigeria, see costs of living in Nigeria.
Salary comparison to region and neighbouring coutries
Country's neighbours are: Niger, Chad, Cameroon, Benin. To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).Estimated Yearly Salary for Direct Marketing Manager
Cameroon is 2,169 USD
Last revision of data: 2025-01-04Salary increase per years of experience
Based on data available the salary increase per years of experience is as following- 0 years (beginner) equals base salary
- 1 to 5 years of experience yields
+12% salary increase- 6 to 10 years of experience yields
+25% salary increase- 11 to 15 years of experience yields
+16% salary increase- 16 to 25 years of experience yields
+9% salary increase- more than 25 years of experience yields
+10% salary increaseTop 10 highest salaries in Nigeria
(44,763,887 NGN per year, pre-tax.)
2. Cardiologist
(37,279,896 NGN per year, pre-tax.)
(36,135,019 NGN per year, pre-tax.)
4. Neurosurgeon
(35,033,176 NGN per year, pre-tax.)
(35,006,913 NGN per year, pre-tax.)
(34,175,491 NGN per year, pre-tax.)
7. Oncologist
(34,169,925 NGN per year, pre-tax.)
(34,162,253 NGN per year, pre-tax.)
(34,132,586 NGN per year, pre-tax.)
10. Plastic surgeon
(34,129,168 NGN per year, pre-tax.)
Data as of 2025Random salary:
Plant division manager (4,878,726 NGN per year, pre-tax.)
Embryology technician (2,602,648 NGN per year, pre-tax.)
Cardiac technician (2,404,786 NGN per year, pre-tax.)
Land mobile radio technician (3,746,952 NGN per year, pre-tax.)
Senior ophthalmic technician (2,787,843 NGN per year, pre-tax.)
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