Home > Salary > Latvia > General Sales Manager
A General Sales Manager is responsible for overseeing the sales operations of a company or organization. They develop and implement sales strategies, set sales targets, and monitor sales performance. They analyze market trends, identify potential customers, and develop relationships with key clients. General Sales Managers also train and motivate the sales team, set sales goals for individual team members, and provide ongoing coaching and support. They collaborate with other departments such as marketing and finance to ensure sales objectives are aligned with overall business goals. This role requires strong leadership and communication skills, strategic thinking, and the ability to drive results.
Estimated Yearly Salary: 28,212 EUR
Estimated Monthly Salary: 2,351 EUR
Estimated Weekly Salary: 543 EUR per week
Estimated Hourly Salary: 14 EUR per hour
Values are pre-tax
Last revision of data: 2025-01-04
Estimated Monthly Salary: 2,265 EUR
Estimated Weekly Salary: 523 EUR per week
Estimated Hourly Salary: 13 EUR per hour
Last revision of data: 2024-01-07
Estimated Yearly Salary: 28,033 USD
Estimated Monthly Salary: 2,336 USD
Estimated Weekly Salary: 539 USD per week
Estimated Hourly Salary: 13 USD per hour
Difference in salary year over year or average salary increase is approximately
4 %
Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Estimated Yearly Salary: 28,212 EUR
Estimated Monthly Salary: 2,351 EUR
Estimated Weekly Salary: 543 EUR per week
Estimated Hourly Salary: 14 EUR per hour
By working as General Sales Manager a person can save up to 1,476 USD per month or 17,713 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Latvia, see costs of living in Latvia.
Estimated Yearly Salary for General Sales Manager
Last revision of data: 2025-01-04
Data as of 2025
Random salary:
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Electronic prepress operator (17,108 EUR per year, pre-tax.)
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General Sales Manager salary in Latvia
Average Yearly Salary of General Sales Manager in Latvia is approximately 28,212 EUR (28,033 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.
What does General Sales Manager do?

Skills: Sales management, Sales strategy, Leadership, Team management, Relationship building, Sales performance.
Job industry: Automotive
Job industry: Automotive
How much does General Sales Manager make?
Salary details
How much does General Sales Manager make?Estimated Yearly Salary: 28,212 EUR
Estimated Monthly Salary: 2,351 EUR
Estimated Weekly Salary: 543 EUR per week
Estimated Hourly Salary: 14 EUR per hour
Comparing salary to last year:
Estimated Yearly Salary: 27,185 EUREstimated Monthly Salary: 2,265 EUR
Estimated Weekly Salary: 523 EUR per week
Estimated Hourly Salary: 13 EUR per hour
General Sales Manager estimated salary in USD
For easier comparison here is an estimated salary in USD:Estimated Yearly Salary: 28,033 USD
Estimated Monthly Salary: 2,336 USD
Estimated Weekly Salary: 539 USD per week
Estimated Hourly Salary: 13 USD per hour
Difference in salary year over year or average salary increase is approximately
About these results
Data confidence is - relatively high Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
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Country:
Salary comparison to National average
Latvia is a country located in Northern Europe, bordered by Estonia to the north, Lithuania to the south, Russia to the east, and Belarus to the southeast. It has a population of approximately 1.9 million people and covers an area of about 64,589 square kilometers.
Estimated national average yearly salary is 19,565 EUR (21,500 USD). Value indicated is pre-tax. Below graph shows estimated General Sales Manager job salary compared to average salary in Latvia.
Comparison shows that a person working as General Sales Manager in Latvia earns on average:
1.44 times the average salary (or 144% of average salary).
Estimated national average yearly salary is 19,565 EUR (21,500 USD). Value indicated is pre-tax. Below graph shows estimated General Sales Manager job salary compared to average salary in Latvia.
Comparison shows that a person working as General Sales Manager in Latvia earns on average:
1.44 times the average salary (or 144% of average salary).
Is General Sales Manager a well paid job?
Yes, our data shows that General Sales Manager is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.What is considered a high salary for General Sales Manager?
High salary for General Sales Manager would be somewhere between 31,033 EUR and 40,907 EUR. However this is an estimation based on Gaussian Distribution.How much can you save working as General Sales Manager in Latvia?
Living in Latvia the approximate monthly expenses are: 860 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.Estimated Yearly Salary: 28,212 EUR
Estimated Monthly Salary: 2,351 EUR
Estimated Weekly Salary: 543 EUR per week
Estimated Hourly Salary: 14 EUR per hour
By working as General Sales Manager a person can save up to 1,476 USD per month or 17,713 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Latvia, see costs of living in Latvia.
Salary comparison to region and neighbouring coutries
Country's neighbours are: Estonia, Russia, Belarus, Lithuania.. To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).Estimated Yearly Salary for General Sales Manager
Salary increase per years of experience
Based on data available the salary increase per years of experience is as following- 0 years (beginner) equals base salary
- 1 to 5 years of experience yields
- 6 to 10 years of experience yields
- 11 to 15 years of experience yields
- 16 to 25 years of experience yields
- more than 25 years of experience yields
Top 10 highest salaries in Latvia
(224,317 EUR per year, pre-tax.)
2. Cardiologist
(186,760 EUR per year, pre-tax.)
(179,947 EUR per year, pre-tax.)
4. Neurosurgeon
(174,646 EUR per year, pre-tax.)
(174,433 EUR per year, pre-tax.)
6. Urologist
(170,871 EUR per year, pre-tax.)
(170,733 EUR per year, pre-tax.)
(170,497 EUR per year, pre-tax.)
(169,948 EUR per year, pre-tax.)
(169,943 EUR per year, pre-tax.)
Random salary:
Research and development (rd), supervisor (24,848 EUR per year, pre-tax.)
Vice president (vp), account management (52,563 EUR per year, pre-tax.)
Geriatric case manager (18,663 EUR per year, pre-tax.)
Electronic prepress operator (17,108 EUR per year, pre-tax.)
Jewelry repairer (11,952 EUR per year, pre-tax.)
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