Senior Research Analyst Marketing salary in Kenya

Average Yearly Salary of Senior Research Analyst Marketing in Kenya is approximately 1,374,699 KES (8,715 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Senior Research Analyst Marketing do?

A senior research analyst in marketing is responsible for conducting in-depth market research and analysis to support strategic decision-making and drive the success of marketing campaigns. They collect and analyze data on market trends, consumer behavior, competitor activities, and industry developments. By using various research methods and tools, they identify customer needs, preferences, and opportunities for growth. Senior research analysts also evaluate the effectiveness of marketing strategies and campaigns, providing recommendations for improvement. They play a crucial role in developing market insights, identifying target audiences, and optimizing marketing efforts to maximize ROI. Strong analytical skills, attention to detail, and proficiency in data analysis software are essential for this role.

Skills: senior research analyst, marketing, market research, data analysis, strategic decision-making, market trends
Job industry: Marketing

How much does Senior Research Analyst Marketing make?

Difference in salary year over year or average salary increase is approximately 3 %


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Salary comparison to National average

Is Senior Research Analyst Marketing a well paid job?

Yes, our data shows that Senior Research Analyst Marketing is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Senior Research Analyst Marketing?

High salary for Senior Research Analyst Marketing would be somewhere between 1,512,169 KES and 1,993,314 KES. However this is an estimation based on Gaussian Distribution.

How much can you save working as Senior Research Analyst Marketing in Kenya?

Living in Kenya the approximate monthly expenses are: 240 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 1,374,699 KES
Estimated Monthly Salary: 114,558 KES
Estimated Weekly Salary: 26,437 KES per week
Estimated Hourly Salary: 661 KES per hour
By working as Senior Research Analyst Marketing a person can save up to 486 USD per month or 5,835 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Kenya, see costs of living in Kenya.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Ethiopia, Somalia, South Sudan, Tanzania, Uganda..
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Senior Research Analyst Marketing

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

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Data as of 2025

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