Senior Marketing Data Analyst salary in Kenya

Average Yearly Salary of Senior Marketing Data Analyst in Kenya is approximately 1,741,698 KES (11,071 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Senior Marketing Data Analyst do?

A senior marketing data analyst is responsible for analyzing large volumes of marketing data to identify trends, patterns, and insights that can inform strategic marketing decisions. They utilize various data analysis tools and techniques to extract, clean, and transform data from multiple sources, such as customer databases, market research surveys, and digital marketing platforms. They conduct statistical analyses, create data visualizations, and generate reports to present findings to stakeholders. This role requires strong analytical skills, proficiency in data analysis software (e.g., SQL, Python, R), and expertise in data visualization tools (e.g., Tableau, Power BI). Senior marketing data analysts must have a deep understanding of marketing concepts and metrics, as well as the ability to translate data-driven insights into actionable marketing strategies. They collaborate with cross-functional teams, including marketing managers, data scientists, and IT professionals, to ensure data accuracy and integrity. Continuous learning and staying updated on industry trends and advancements in data analysis techniques are crucial for success in this role.

Skills: marketing data analysis, data analytics, data visualization, statistical analysis, marketing strategy, data-driven decision making
Job industry: Marketing

How much does Senior Marketing Data Analyst make?

Difference in salary year over year or average salary increase is approximately 3 %


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Salary comparison to National average

Is Senior Marketing Data Analyst a well paid job?

No / we do not have enough data to assess this.

What is considered a high salary for Senior Marketing Data Analyst?

High salary for Senior Marketing Data Analyst would be somewhere between 1,915,868 KES and 2,525,462 KES. However this is an estimation based on Gaussian Distribution.

How much can you save working as Senior Marketing Data Analyst in Kenya?

Living in Kenya the approximate monthly expenses are: 240 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 1,741,698 KES
Estimated Monthly Salary: 145,142 KES
Estimated Weekly Salary: 33,494 KES per week
Estimated Hourly Salary: 837 KES per hour
By working as Senior Marketing Data Analyst a person can save up to 683 USD per month or 8,191 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Kenya, see costs of living in Kenya.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Ethiopia, Somalia, South Sudan, Tanzania, Uganda..
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Senior Marketing Data Analyst

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

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Data as of 2025

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