Home > Salary > Kenya > Qualitative Market Researcher
A qualitative market researcher is responsible for conducting in-depth research to gather insights and understanding of consumer behavior, preferences, and opinions. They use various qualitative research methods such as focus groups, interviews, and observation to collect data and analyze it to generate meaningful findings. This occupation involves designing research studies, developing interview guides, moderating group discussions, analyzing data, and preparing reports with actionable recommendations for clients.
Estimated Yearly Salary: 984,487 KES
Estimated Monthly Salary: 82,041 KES
Estimated Weekly Salary: 18,932 KES per week
Estimated Hourly Salary: 473 KES per hour
Values are pre-tax
Last revision of data: 2025-01-04
Estimated Monthly Salary: 79,224 KES
Estimated Weekly Salary: 18,282 KES per week
Estimated Hourly Salary: 457 KES per hour
Last revision of data: 2024-01-05
Estimated Yearly Salary: 6,240 USD
Estimated Monthly Salary: 520 USD
Estimated Weekly Salary: 120 USD per week
Estimated Hourly Salary: 3 USD per hour
Difference in salary year over year or average salary increase is approximately
4 %
Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Estimated Yearly Salary: 984,487 KES
Estimated Monthly Salary: 82,041 KES
Estimated Weekly Salary: 18,932 KES per week
Estimated Hourly Salary: 473 KES per hour
By working as Qualitative Market Researcher a person can save up to 280 USD per month or 3,360 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Kenya, see costs of living in Kenya.
Estimated Yearly Salary for Qualitative Market Researcher
Last revision of data: 2025-01-04
Data as of 2025
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Qualitative Market Researcher salary in Kenya
Average Yearly Salary of Qualitative Market Researcher in Kenya is approximately 984,487 KES (6,240 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.
What does Qualitative Market Researcher do?

Skills: qualitative research, market research, consumer behavior, data analysis, focus groups, interview techniques
Job industry: Marketing
Job industry: Marketing
How much does Qualitative Market Researcher make?
Salary details
How much does Qualitative Market Researcher make?Estimated Yearly Salary: 984,487 KES
Estimated Monthly Salary: 82,041 KES
Estimated Weekly Salary: 18,932 KES per week
Estimated Hourly Salary: 473 KES per hour
Comparing salary to last year:
Estimated Yearly Salary: 950,686 KESEstimated Monthly Salary: 79,224 KES
Estimated Weekly Salary: 18,282 KES per week
Estimated Hourly Salary: 457 KES per hour
Qualitative Market Researcher estimated salary in USD
For easier comparison here is an estimated salary in USD:Estimated Yearly Salary: 6,240 USD
Estimated Monthly Salary: 520 USD
Estimated Weekly Salary: 120 USD per week
Estimated Hourly Salary: 3 USD per hour
Difference in salary year over year or average salary increase is approximately
About these results
Data confidence is - relatively high Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Compare salary to other countries
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Country:
Salary comparison to National average
Kenya is a country located in East Africa. It has a diverse population of approximately 53 million people. The land area of Kenya is around 580,367 square kilometers, making it the 48th largest country in the world. It is bordered by Ethiopia to the north, Somalia to the northeast, Tanzania to the south, Uganda to the west, and South Sudan to the northwest.
Estimated national average yearly salary is 869,520 KES (6,000 USD). Value indicated is pre-tax. Below graph shows estimated Qualitative Market Researcher job salary compared to average salary in Kenya.
Comparison shows that a person working as Qualitative Market Researcher in Kenya earns on average:
1.13 times the average salary (or 113% of average salary).
Estimated national average yearly salary is 869,520 KES (6,000 USD). Value indicated is pre-tax. Below graph shows estimated Qualitative Market Researcher job salary compared to average salary in Kenya.
Comparison shows that a person working as Qualitative Market Researcher in Kenya earns on average:
1.13 times the average salary (or 113% of average salary).
Is Qualitative Market Researcher a well paid job?
Yes, our data show that Qualitative Market Researcher is an averagely well paid job that still allows for some yearly savings. With years and experience the salary might increase even further, resulting in higher satisfaction.What is considered a high salary for Qualitative Market Researcher?
High salary for Qualitative Market Researcher would be somewhere between 1,082,936 KES and 1,427,506 KES. However this is an estimation based on Gaussian Distribution.How much can you save working as Qualitative Market Researcher in Kenya?
Living in Kenya the approximate monthly expenses are: 240 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.Estimated Yearly Salary: 984,487 KES
Estimated Monthly Salary: 82,041 KES
Estimated Weekly Salary: 18,932 KES per week
Estimated Hourly Salary: 473 KES per hour
By working as Qualitative Market Researcher a person can save up to 280 USD per month or 3,360 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Kenya, see costs of living in Kenya.
Salary comparison to region and neighbouring coutries
Country's neighbours are: Ethiopia, Somalia, South Sudan, Tanzania, Uganda.. To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).Estimated Yearly Salary for Qualitative Market Researcher
Salary increase per years of experience
Based on data available the salary increase per years of experience is as following- 0 years (beginner) equals base salary
- 1 to 5 years of experience yields
- 6 to 10 years of experience yields
- 11 to 15 years of experience yields
- 16 to 25 years of experience yields
- more than 25 years of experience yields
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Random salary:
Referral coordinator (620,851 KES per year, pre-tax.)
Quality control manager construction (1,508,584 KES per year, pre-tax.)
Tableau developer (1,147,766 KES per year, pre-tax.)
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