Paid Search Marketing Analyst salary in Kenya

Average Yearly Salary of Paid Search Marketing Analyst in Kenya is approximately 952,350 KES (6,030 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Paid Search Marketing Analyst do?

A paid search marketing analyst is responsible for managing and optimizing online advertising campaigns to drive targeted traffic and conversions. They utilize various platforms, such as Google Ads and Bing Ads, to create and implement paid search strategies that align with business goals. This involves conducting keyword research, creating ad copy, monitoring campaign performance, and making data-driven decisions to improve ROI. Additionally, they analyze market trends, competitor strategies, and customer behavior to identify opportunities for growth and stay ahead in the digital landscape. A paid search marketing analyst should possess strong analytical skills, proficiency in data analysis tools, and a deep understanding of search engine marketing principles.

Skills: paid search, marketing analyst, online advertising, campaign optimization, keyword research, data analysis
Job industry: Marketing

How much does Paid Search Marketing Analyst make?

Difference in salary year over year or average salary increase is approximately 4 %


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Salary comparison to National average

Is Paid Search Marketing Analyst a well paid job?

Yes, our data show that Paid Search Marketing Analyst is an averagely well paid job that still allows for some yearly savings. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Paid Search Marketing Analyst?

High salary for Paid Search Marketing Analyst would be somewhere between 1,047,585 KES and 1,380,908 KES. However this is an estimation based on Gaussian Distribution.

How much can you save working as Paid Search Marketing Analyst in Kenya?

Living in Kenya the approximate monthly expenses are: 240 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 952,350 KES
Estimated Monthly Salary: 79,363 KES
Estimated Weekly Salary: 18,314 KES per week
Estimated Hourly Salary: 458 KES per hour
By working as Paid Search Marketing Analyst a person can save up to 263 USD per month or 3,150 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Kenya, see costs of living in Kenya.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Ethiopia, Somalia, South Sudan, Tanzania, Uganda..
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Paid Search Marketing Analyst

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

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Data as of 2025

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