Home > Salary > Kenya > Marketing Research Specialist
A marketing research specialist is responsible for conducting market research to gather data and insights about consumer behavior, market trends, and competitors. They design and implement surveys, questionnaires, and focus groups to collect information, analyze data using statistical techniques, and interpret findings to provide actionable recommendations to the marketing team. They also monitor and evaluate marketing campaigns, track industry developments, and identify opportunities for growth and improvement. A marketing research specialist must have strong analytical skills, attention to detail, and proficiency in data analysis software and tools. They should possess excellent communication and presentation skills to effectively convey research findings to stakeholders. This role requires a solid understanding of marketing principles and the ability to think critically and creatively to generate innovative solutions.
Estimated Yearly Salary: 1,154,683 KES
Estimated Monthly Salary: 96,224 KES
Estimated Weekly Salary: 22,205 KES per week
Estimated Hourly Salary: 555 KES per hour
Values are pre-tax
Last revision of data: 2025-01-04
Estimated Monthly Salary: 92,996 KES
Estimated Weekly Salary: 21,461 KES per week
Estimated Hourly Salary: 537 KES per hour
Last revision of data: 2024-01-02
Estimated Yearly Salary: 7,329 USD
Estimated Monthly Salary: 611 USD
Estimated Weekly Salary: 141 USD per week
Estimated Hourly Salary: 4 USD per hour
Difference in salary year over year or average salary increase is approximately
3 %
Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Estimated Yearly Salary: 1,154,683 KES
Estimated Monthly Salary: 96,224 KES
Estimated Weekly Salary: 22,205 KES per week
Estimated Hourly Salary: 555 KES per hour
By working as Marketing Research Specialist a person can save up to 371 USD per month or 4,449 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Kenya, see costs of living in Kenya.
Estimated Yearly Salary for Marketing Research Specialist
Last revision of data: 2025-01-04
Data as of 2025
Random salary:
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Marketing Research Specialist salary in Kenya
Average Yearly Salary of Marketing Research Specialist in Kenya is approximately 1,154,683 KES (7,329 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.
What does Marketing Research Specialist do?
A marketing research specialist is responsible for conducting market research to gather data and insights about consumer behavior, market trends, and competitors. They design and implement surveys, questionnaires, and focus groups to collect information, analyze data using statistical techniques, and interpret findings to provide actionable recommendations to the marketing team. They also monitor and evaluate marketing campaigns, track industry developments, and identify opportunities for growth and improvement. A marketing research specialist must have strong analytical skills, attention to detail, and proficiency in data analysis software and tools. They should possess excellent communication and presentation skills to effectively convey research findings to stakeholders. This role requires a solid understanding of marketing principles and the ability to think critically and creatively to generate innovative solutions.
Skills: marketing research, data analysis, consumer behavior, market trends, competitive analysis, market research techniques
Job industry: Marketing
Job industry: Marketing
How much does Marketing Research Specialist make?
Salary details
How much does Marketing Research Specialist make?Estimated Yearly Salary: 1,154,683 KES
Estimated Monthly Salary: 96,224 KES
Estimated Weekly Salary: 22,205 KES per week
Estimated Hourly Salary: 555 KES per hour
Values are pre-tax Last revision of data: 2025-01-04Comparing salary to last year:
Estimated Yearly Salary: 1,115,954 KESEstimated Monthly Salary: 92,996 KES
Estimated Weekly Salary: 21,461 KES per week
Estimated Hourly Salary: 537 KES per hour
Last revision of data: 2024-01-02Marketing Research Specialist estimated salary in USD
For easier comparison here is an estimated salary in USD:Estimated Yearly Salary: 7,329 USD
Estimated Monthly Salary: 611 USD
Estimated Weekly Salary: 141 USD per week
Estimated Hourly Salary: 4 USD per hour
Difference in salary year over year or average salary increase is approximately
3 %About these results
Data confidence is - relatively high Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Compare salary to other countries
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Salary comparison to National average
Kenya is a country located in East Africa. It has a diverse population of approximately 53 million people. The land area of Kenya is around 580,367 square kilometers, making it the 48th largest country in the world. It is bordered by Ethiopia to the north, Somalia to the northeast, Tanzania to the south, Uganda to the west, and South Sudan to the northwest.
Estimated national average yearly salary is 869,520 KES (6,000 USD). Value indicated is pre-tax. Below graph shows estimated Marketing Research Specialist job salary compared to average salary in Kenya.
Comparison shows that a person working as Marketing Research Specialist in Kenya earns on average:
1.33 times the average salary (or 133% of average salary).
Estimated national average yearly salary is 869,520 KES (6,000 USD). Value indicated is pre-tax. Below graph shows estimated Marketing Research Specialist job salary compared to average salary in Kenya.
Comparison shows that a person working as Marketing Research Specialist in Kenya earns on average:
1.33 times the average salary (or 133% of average salary).
Is Marketing Research Specialist a well paid job?
Yes, our data shows that Marketing Research Specialist is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.What is considered a high salary for Marketing Research Specialist?
High salary for Marketing Research Specialist would be somewhere between 1,270,151 KES and 1,674,290 KES. However this is an estimation based on Gaussian Distribution.How much can you save working as Marketing Research Specialist in Kenya?
Living in Kenya the approximate monthly expenses are: 240 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.Estimated Yearly Salary: 1,154,683 KES
Estimated Monthly Salary: 96,224 KES
Estimated Weekly Salary: 22,205 KES per week
Estimated Hourly Salary: 555 KES per hour
By working as Marketing Research Specialist a person can save up to 371 USD per month or 4,449 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Kenya, see costs of living in Kenya.
Salary comparison to region and neighbouring coutries
Country's neighbours are: Ethiopia, Somalia, South Sudan, Tanzania, Uganda.. To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).Estimated Yearly Salary for Marketing Research Specialist
Ethiopia is 2,347 USD
Last revision of data: 2025-01-04Salary increase per years of experience
Based on data available the salary increase per years of experience is as following- 0 years (beginner) equals base salary
- 1 to 5 years of experience yields
+12% salary increase- 6 to 10 years of experience yields
+25% salary increase- 11 to 15 years of experience yields
+16% salary increase- 16 to 25 years of experience yields
+9% salary increase- more than 25 years of experience yields
+10% salary increaseTop 10 highest salaries in Kenya
(9,866,711 KES per year, pre-tax.)
2. Cardiologist
(8,249,858 KES per year, pre-tax.)
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4. Neurosurgeon
(7,706,816 KES per year, pre-tax.)
(7,676,980 KES per year, pre-tax.)
(7,545,448 KES per year, pre-tax.)
(7,519,239 KES per year, pre-tax.)
8. Urologist
(7,514,557 KES per year, pre-tax.)
9. Oncologist
(7,503,914 KES per year, pre-tax.)
(7,503,863 KES per year, pre-tax.)
Data as of 2025Random salary:
Perfumer (2,197,361 KES per year, pre-tax.)
Banking collector (640,690 KES per year, pre-tax.)
Patient scheduling coordinator (622,372 KES per year, pre-tax.)
Gas service technician (634,750 KES per year, pre-tax.)
Corporate legal manager (1,364,014 KES per year, pre-tax.)
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