Marketing Analyst salary in Kenya

Average Yearly Salary of Marketing Analyst in Kenya is approximately 1,094,585 KES (6,884 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Marketing Analyst do?

A marketing analyst is responsible for collecting, analyzing, and interpreting data to provide insights and recommendations for marketing strategies. They conduct market research, analyze consumer behavior, track and measure campaign performance, and identify trends and opportunities in the market. The marketing analyst works closely with the marketing team to develop effective marketing plans, optimize campaigns, and make data-driven decisions. They also monitor and report on key performance indicators, such as customer acquisition, conversion rates, and return on investment. Additionally, marketing analysts may use statistical models and forecasting techniques to predict market trends and evaluate the impact of marketing initiatives. This role requires strong analytical skills, proficiency in data analysis tools, and the ability to communicate findings effectively to stakeholders.

Skills: marketing analysis, market research, data analysis, consumer behavior, campaign optimization, performance tracking
Job industry: Marketing

How much does Marketing Analyst make?

Difference in salary year over year or average salary increase is approximately 4 %


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Salary comparison to National average

Is Marketing Analyst a well paid job?

Yes, our data shows that Marketing Analyst is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Marketing Analyst?

High salary for Marketing Analyst would be somewhere between 1,204,044 KES and 1,587,148 KES. However this is an estimation based on Gaussian Distribution.

How much can you save working as Marketing Analyst in Kenya?

Living in Kenya the approximate monthly expenses are: 240 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 1,094,585 KES
Estimated Monthly Salary: 91,215 KES
Estimated Weekly Salary: 21,050 KES per week
Estimated Hourly Salary: 526 KES per hour
By working as Marketing Analyst a person can save up to 334 USD per month or 4,004 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Kenya, see costs of living in Kenya.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Ethiopia, Somalia, South Sudan, Tanzania, Uganda..
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Marketing Analyst

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

Top 10 highest salaries in Kenya

Data as of 2025

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