Home > Salary > Kenya > Marketing Analyst
A marketing analyst is responsible for collecting, analyzing, and interpreting data to provide insights and recommendations for marketing strategies. They conduct market research, analyze consumer behavior, track and measure campaign performance, and identify trends and opportunities in the market. The marketing analyst works closely with the marketing team to develop effective marketing plans, optimize campaigns, and make data-driven decisions. They also monitor and report on key performance indicators, such as customer acquisition, conversion rates, and return on investment. Additionally, marketing analysts may use statistical models and forecasting techniques to predict market trends and evaluate the impact of marketing initiatives. This role requires strong analytical skills, proficiency in data analysis tools, and the ability to communicate findings effectively to stakeholders.
Estimated Yearly Salary: 1,094,585 KES
Estimated Monthly Salary: 91,215 KES
Estimated Weekly Salary: 21,050 KES per week
Estimated Hourly Salary: 526 KES per hour
Values are pre-tax
Last revision of data: 2025-01-04
Estimated Monthly Salary: 87,835 KES
Estimated Weekly Salary: 20,270 KES per week
Estimated Hourly Salary: 507 KES per hour
Last revision of data: 2024-01-05
Estimated Yearly Salary: 6,884 USD
Estimated Monthly Salary: 574 USD
Estimated Weekly Salary: 132 USD per week
Estimated Hourly Salary: 3 USD per hour
Difference in salary year over year or average salary increase is approximately
4 %
Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Estimated Yearly Salary: 1,094,585 KES
Estimated Monthly Salary: 91,215 KES
Estimated Weekly Salary: 21,050 KES per week
Estimated Hourly Salary: 526 KES per hour
By working as Marketing Analyst a person can save up to 334 USD per month or 4,004 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Kenya, see costs of living in Kenya.
Estimated Yearly Salary for Marketing Analyst
Last revision of data: 2025-01-04
Data as of 2025
Random salary:
Lead caregiver (408,674 KES per year, pre-tax.)
Production director radio broadcasting (608,664 KES per year, pre-tax.)
Senior sap consultant (2,174,625 KES per year, pre-tax.)
Production foreman (785,260 KES per year, pre-tax.)
Internet content manager (1,126,382 KES per year, pre-tax.)
Marketing Analyst salary in Kenya
Average Yearly Salary of Marketing Analyst in Kenya is approximately 1,094,585 KES (6,884 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.
What does Marketing Analyst do?
A marketing analyst is responsible for collecting, analyzing, and interpreting data to provide insights and recommendations for marketing strategies. They conduct market research, analyze consumer behavior, track and measure campaign performance, and identify trends and opportunities in the market. The marketing analyst works closely with the marketing team to develop effective marketing plans, optimize campaigns, and make data-driven decisions. They also monitor and report on key performance indicators, such as customer acquisition, conversion rates, and return on investment. Additionally, marketing analysts may use statistical models and forecasting techniques to predict market trends and evaluate the impact of marketing initiatives. This role requires strong analytical skills, proficiency in data analysis tools, and the ability to communicate findings effectively to stakeholders.
Skills: marketing analysis, market research, data analysis, consumer behavior, campaign optimization, performance tracking
Job industry: Marketing
Job industry: Marketing
How much does Marketing Analyst make?
Salary details
How much does Marketing Analyst make?Estimated Yearly Salary: 1,094,585 KES
Estimated Monthly Salary: 91,215 KES
Estimated Weekly Salary: 21,050 KES per week
Estimated Hourly Salary: 526 KES per hour
Values are pre-tax Last revision of data: 2025-01-04Comparing salary to last year:
Estimated Yearly Salary: 1,054,018 KESEstimated Monthly Salary: 87,835 KES
Estimated Weekly Salary: 20,270 KES per week
Estimated Hourly Salary: 507 KES per hour
Last revision of data: 2024-01-05Marketing Analyst estimated salary in USD
For easier comparison here is an estimated salary in USD:Estimated Yearly Salary: 6,884 USD
Estimated Monthly Salary: 574 USD
Estimated Weekly Salary: 132 USD per week
Estimated Hourly Salary: 3 USD per hour
Difference in salary year over year or average salary increase is approximately
4 %About these results
Data confidence is - relatively high Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Compare salary to other countries
Please type in your occupation and select desired country to see latest trends in salaries.
Country:
Salary comparison to National average
Kenya is a country located in East Africa. It has a diverse population of approximately 53 million people. The land area of Kenya is around 580,367 square kilometers, making it the 48th largest country in the world. It is bordered by Ethiopia to the north, Somalia to the northeast, Tanzania to the south, Uganda to the west, and South Sudan to the northwest.
Estimated national average yearly salary is 869,520 KES (6,000 USD). Value indicated is pre-tax. Below graph shows estimated Marketing Analyst job salary compared to average salary in Kenya.
Comparison shows that a person working as Marketing Analyst in Kenya earns on average:
1.26 times the average salary (or 126% of average salary).
Estimated national average yearly salary is 869,520 KES (6,000 USD). Value indicated is pre-tax. Below graph shows estimated Marketing Analyst job salary compared to average salary in Kenya.
Comparison shows that a person working as Marketing Analyst in Kenya earns on average:
1.26 times the average salary (or 126% of average salary).
Is Marketing Analyst a well paid job?
Yes, our data shows that Marketing Analyst is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.What is considered a high salary for Marketing Analyst?
High salary for Marketing Analyst would be somewhere between 1,204,044 KES and 1,587,148 KES. However this is an estimation based on Gaussian Distribution.How much can you save working as Marketing Analyst in Kenya?
Living in Kenya the approximate monthly expenses are: 240 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.Estimated Yearly Salary: 1,094,585 KES
Estimated Monthly Salary: 91,215 KES
Estimated Weekly Salary: 21,050 KES per week
Estimated Hourly Salary: 526 KES per hour
By working as Marketing Analyst a person can save up to 334 USD per month or 4,004 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Kenya, see costs of living in Kenya.
Salary comparison to region and neighbouring coutries
Country's neighbours are: Ethiopia, Somalia, South Sudan, Tanzania, Uganda.. To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).Estimated Yearly Salary for Marketing Analyst
Ethiopia is 2,202 USD
Last revision of data: 2025-01-04Salary increase per years of experience
Based on data available the salary increase per years of experience is as following- 0 years (beginner) equals base salary
- 1 to 5 years of experience yields
+12% salary increase- 6 to 10 years of experience yields
+25% salary increase- 11 to 15 years of experience yields
+16% salary increase- 16 to 25 years of experience yields
+9% salary increase- more than 25 years of experience yields
+10% salary increaseTop 10 highest salaries in Kenya
(9,866,711 KES per year, pre-tax.)
2. Cardiologist
(8,249,858 KES per year, pre-tax.)
(7,939,285 KES per year, pre-tax.)
4. Neurosurgeon
(7,706,816 KES per year, pre-tax.)
(7,676,980 KES per year, pre-tax.)
(7,545,448 KES per year, pre-tax.)
(7,519,239 KES per year, pre-tax.)
8. Urologist
(7,514,557 KES per year, pre-tax.)
9. Oncologist
(7,503,914 KES per year, pre-tax.)
(7,503,863 KES per year, pre-tax.)
Data as of 2025Random salary:
Lead caregiver (408,674 KES per year, pre-tax.)
Production director radio broadcasting (608,664 KES per year, pre-tax.)
Senior sap consultant (2,174,625 KES per year, pre-tax.)
Production foreman (785,260 KES per year, pre-tax.)
Internet content manager (1,126,382 KES per year, pre-tax.)
Feedback about these results
Please provide feedback by clicking buttons below if you find any of our salaries erroneous.
Link to this graph - use the following code to display the salary graph on your page:
<a href='https://optisalary.com/salary?country=kenya&job=marketing-analyst'><img src='https://optisalary.com/wp-content/graphs/salary/marketing-analyst-salary-in-kenya-2025.jpg' alt='marketing analyst salary in kenya 2025' title='marketing analyst salary in kenya 2025' /></a>
Please note:The salary data presented here are meant for informational purposes only.
optisalary.com displays salary data exclusively for informational use. While we endeavor for correctness, we cannot ensure the validity of all figures. Users must double-check salary details with reliable organizations before making career-related decisions. Salary amounts can fluctuate based on numerous elements, such as geographic location, experience, and job role. We accept no responsibility for misinterpretations in the pay figures provided. By accessing this website, you accept that salary data is subject to change.
The salary data on this site is designed for reference purposes only. We provide salary insights derived from multiple sources, but cannot guarantee absolute accuracy. Users should always cross-check salary details with other trusted sources before making career-related decisions. Fluctuations in salary amounts may occur due to several circumstances, including location, experience, and industry. We do not extend any guarantee regarding the entirety of the provided salary data. Use of optisalary.com implies acknowledgment of these conditions.