Market Researcher salary in Kenya

Average Yearly Salary of Market Researcher in Kenya is approximately 1,111,156 KES (7,054 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Market Researcher do?

A market researcher is responsible for gathering and analyzing data to help companies understand consumer behavior, preferences, and market trends. They design and conduct surveys, interviews, and focus groups to collect information on customer needs, opinions, and buying habits. Market researchers also analyze sales data, competitor information, and industry reports to identify market opportunities and assess the effectiveness of marketing campaigns. They use statistical techniques and software to interpret data and present findings to stakeholders, helping businesses make informed decisions about product development, pricing, and marketing strategies. Additionally, market researchers stay updated on market trends, consumer preferences, and industry developments to provide valuable insights and recommendations to their clients.

Skills: Market research, Data analysis, Consumer behavior, Market trends, Survey design, Statistical analysis
Job industry: Marketing

How much does Market Researcher make?

Difference in salary year over year or average salary increase is approximately 3 %


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Salary comparison to National average

Is Market Researcher a well paid job?

Yes, our data shows that Market Researcher is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Market Researcher?

High salary for Market Researcher would be somewhere between 1,222,272 KES and 1,611,176 KES. However this is an estimation based on Gaussian Distribution.

How much can you save working as Market Researcher in Kenya?

Living in Kenya the approximate monthly expenses are: 240 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 1,111,156 KES
Estimated Monthly Salary: 92,596 KES
Estimated Weekly Salary: 21,368 KES per week
Estimated Hourly Salary: 534 KES per hour
By working as Market Researcher a person can save up to 348 USD per month or 4,174 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Kenya, see costs of living in Kenya.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Ethiopia, Somalia, South Sudan, Tanzania, Uganda..
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Market Researcher

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

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Data as of 2025

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