Home > Salary > Kenya > Director Consumer Insights
The occupation of a Director of Consumer Insights involves conducting research and analysis to gain a comprehensive understanding of consumer behavior, preferences, and trends. This role requires developing and implementing strategies to gather and interpret data from various sources such as surveys, focus groups, and market research studies. The Director of Consumer Insights collaborates with cross-functional teams to provide actionable insights that drive business decisions, product development, and marketing strategies. They also play a crucial role in identifying market opportunities, assessing competitive landscapes, and forecasting future consumer needs. This position requires strong analytical skills, proficiency in data analysis tools and techniques, and the ability to effectively communicate findings to stakeholders.
Estimated Yearly Salary: 2,536,372 KES
Estimated Monthly Salary: 211,364 KES
Estimated Weekly Salary: 48,776 KES per week
Estimated Hourly Salary: 1,219 KES per hour
Values are pre-tax
Last revision of data: 2025-01-04
Estimated Monthly Salary: 204,083 KES
Estimated Weekly Salary: 47,096 KES per week
Estimated Hourly Salary: 1,177 KES per hour
Last revision of data: 2024-01-05
Estimated Yearly Salary: 16,044 USD
Estimated Monthly Salary: 1,337 USD
Estimated Weekly Salary: 309 USD per week
Estimated Hourly Salary: 8 USD per hour
Difference in salary year over year or average salary increase is approximately
4 %
Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Estimated Yearly Salary: 2,536,372 KES
Estimated Monthly Salary: 211,364 KES
Estimated Weekly Salary: 48,776 KES per week
Estimated Hourly Salary: 1,219 KES per hour
By working as Director Consumer Insights a person can save up to 1,097 USD per month or 13,164 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Kenya, see costs of living in Kenya.
Estimated Yearly Salary for Director Consumer Insights
Last revision of data: 2025-01-04
Data as of 2025
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Director Consumer Insights salary in Kenya
Average Yearly Salary of Director Consumer Insights in Kenya is approximately 2,536,372 KES (16,044 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.
What does Director Consumer Insights do?
The occupation of a Director of Consumer Insights involves conducting research and analysis to gain a comprehensive understanding of consumer behavior, preferences, and trends. This role requires developing and implementing strategies to gather and interpret data from various sources such as surveys, focus groups, and market research studies. The Director of Consumer Insights collaborates with cross-functional teams to provide actionable insights that drive business decisions, product development, and marketing strategies. They also play a crucial role in identifying market opportunities, assessing competitive landscapes, and forecasting future consumer needs. This position requires strong analytical skills, proficiency in data analysis tools and techniques, and the ability to effectively communicate findings to stakeholders.
Skills: Director, Consumer Insights, Market Research, Data Analysis, Consumer Behavior, Market Trends
Job industry: Consumer research
Job industry: Consumer research
How much does Director Consumer Insights make?
Salary details
How much does Director Consumer Insights make?Estimated Yearly Salary: 2,536,372 KES
Estimated Monthly Salary: 211,364 KES
Estimated Weekly Salary: 48,776 KES per week
Estimated Hourly Salary: 1,219 KES per hour
Values are pre-tax Last revision of data: 2025-01-04Comparing salary to last year:
Estimated Yearly Salary: 2,449,000 KESEstimated Monthly Salary: 204,083 KES
Estimated Weekly Salary: 47,096 KES per week
Estimated Hourly Salary: 1,177 KES per hour
Last revision of data: 2024-01-05Director Consumer Insights estimated salary in USD
For easier comparison here is an estimated salary in USD:Estimated Yearly Salary: 16,044 USD
Estimated Monthly Salary: 1,337 USD
Estimated Weekly Salary: 309 USD per week
Estimated Hourly Salary: 8 USD per hour
Difference in salary year over year or average salary increase is approximately
4 %About these results
Data confidence is - relatively high Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Compare salary to other countries
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Salary comparison to National average
Kenya is a country located in East Africa. It has a diverse population of approximately 53 million people. The land area of Kenya is around 580,367 square kilometers, making it the 48th largest country in the world. It is bordered by Ethiopia to the north, Somalia to the northeast, Tanzania to the south, Uganda to the west, and South Sudan to the northwest.
Estimated national average yearly salary is 869,520 KES (6,000 USD). Value indicated is pre-tax. Below graph shows estimated Director Consumer Insights job salary compared to average salary in Kenya.
Comparison shows that a person working as Director Consumer Insights in Kenya earns on average:
2.92 times the average salary (or 292% of average salary).
Estimated national average yearly salary is 869,520 KES (6,000 USD). Value indicated is pre-tax. Below graph shows estimated Director Consumer Insights job salary compared to average salary in Kenya.
Comparison shows that a person working as Director Consumer Insights in Kenya earns on average:
2.92 times the average salary (or 292% of average salary).
Is Director Consumer Insights a well paid job?
Yes, our data show that Director Consumer Insights is a very well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.What is considered a high salary for Director Consumer Insights?
High salary for Director Consumer Insights would be somewhere between 2,790,009 KES and 3,677,739 KES. However this is an estimation based on Gaussian Distribution.How much can you save working as Director Consumer Insights in Kenya?
Living in Kenya the approximate monthly expenses are: 240 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.Estimated Yearly Salary: 2,536,372 KES
Estimated Monthly Salary: 211,364 KES
Estimated Weekly Salary: 48,776 KES per week
Estimated Hourly Salary: 1,219 KES per hour
By working as Director Consumer Insights a person can save up to 1,097 USD per month or 13,164 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Kenya, see costs of living in Kenya.
Salary comparison to region and neighbouring coutries
Country's neighbours are: Ethiopia, Somalia, South Sudan, Tanzania, Uganda.. To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).Estimated Yearly Salary for Director Consumer Insights
Ethiopia is 5,115 USD
Last revision of data: 2025-01-04Salary increase per years of experience
Based on data available the salary increase per years of experience is as following- 0 years (beginner) equals base salary
- 1 to 5 years of experience yields
+12% salary increase- 6 to 10 years of experience yields
+25% salary increase- 11 to 15 years of experience yields
+16% salary increase- 16 to 25 years of experience yields
+9% salary increase- more than 25 years of experience yields
+10% salary increaseTop 10 highest salaries in Kenya
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Data as of 2025Random salary:
Inspector component parts (504,322 KES per year, pre-tax.)
Job printer (546,677 KES per year, pre-tax.)
Obstetrician gynecologist (4,639,670 KES per year, pre-tax.)
Registered nurse (rn), supervisor (1,312,348 KES per year, pre-tax.)
Fire safety director (695,616 KES per year, pre-tax.)
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