Digital Marketing Analyst salary in Kenya

Average Yearly Salary of Digital Marketing Analyst in Kenya is approximately 1,033,680 KES (6,557 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Digital Marketing Analyst do?

A digital marketing analyst is responsible for analyzing and interpreting data related to digital marketing campaigns. They collect and analyze data from various sources such as website analytics, social media platforms, and online advertising campaigns to measure the effectiveness of marketing efforts. The role involves tracking key performance indicators (KPIs), identifying trends, and providing insights to optimize marketing strategies. Digital marketing analysts also conduct market research to identify target audiences and consumer behavior patterns. They collaborate with marketing teams to develop data-driven strategies and make recommendations for improving campaign performance. Strong analytical skills, proficiency in data analysis tools, and knowledge of digital marketing platforms are essential for this role.

Skills: digital marketing, data analysis, marketing analytics, online advertising, market research, KPI tracking
Job industry: Marketing

How much does Digital Marketing Analyst make?

Difference in salary year over year or average salary increase is approximately 3 %


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Salary comparison to National average

Is Digital Marketing Analyst a well paid job?

Yes, our data show that Digital Marketing Analyst is an averagely well paid job that still allows for some yearly savings. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Digital Marketing Analyst?

High salary for Digital Marketing Analyst would be somewhere between 1,137,048 KES and 1,498,836 KES. However this is an estimation based on Gaussian Distribution.

How much can you save working as Digital Marketing Analyst in Kenya?

Living in Kenya the approximate monthly expenses are: 240 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 1,033,680 KES
Estimated Monthly Salary: 86,140 KES
Estimated Weekly Salary: 19,878 KES per week
Estimated Hourly Salary: 497 KES per hour
By working as Digital Marketing Analyst a person can save up to 306 USD per month or 3,677 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Kenya, see costs of living in Kenya.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Ethiopia, Somalia, South Sudan, Tanzania, Uganda..
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Digital Marketing Analyst

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

Top 10 highest salaries in Kenya

Data as of 2025

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