Home > Salary > Kenya > Digital Marketing Analyst
A digital marketing analyst is responsible for analyzing and interpreting data related to digital marketing campaigns. They collect and analyze data from various sources such as website analytics, social media platforms, and online advertising campaigns to measure the effectiveness of marketing efforts. The role involves tracking key performance indicators (KPIs), identifying trends, and providing insights to optimize marketing strategies. Digital marketing analysts also conduct market research to identify target audiences and consumer behavior patterns. They collaborate with marketing teams to develop data-driven strategies and make recommendations for improving campaign performance. Strong analytical skills, proficiency in data analysis tools, and knowledge of digital marketing platforms are essential for this role.
Estimated Yearly Salary: 1,033,680 KES
Estimated Monthly Salary: 86,140 KES
Estimated Weekly Salary: 19,878 KES per week
Estimated Hourly Salary: 497 KES per hour
Values are pre-tax
Last revision of data: 2025-01-04
Estimated Monthly Salary: 83,529 KES
Estimated Weekly Salary: 19,276 KES per week
Estimated Hourly Salary: 482 KES per hour
Last revision of data: 2024-01-06
Estimated Yearly Salary: 6,557 USD
Estimated Monthly Salary: 546 USD
Estimated Weekly Salary: 126 USD per week
Estimated Hourly Salary: 3 USD per hour
Difference in salary year over year or average salary increase is approximately
3 %
Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
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Estimated Yearly Salary: 1,033,680 KES
Estimated Monthly Salary: 86,140 KES
Estimated Weekly Salary: 19,878 KES per week
Estimated Hourly Salary: 497 KES per hour
By working as Digital Marketing Analyst a person can save up to 306 USD per month or 3,677 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Kenya, see costs of living in Kenya.
Estimated Yearly Salary for Digital Marketing Analyst
Last revision of data: 2025-01-04
Data as of 2025
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Digital Marketing Analyst salary in Kenya
Average Yearly Salary of Digital Marketing Analyst in Kenya is approximately 1,033,680 KES (6,557 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.
What does Digital Marketing Analyst do?

Skills: digital marketing, data analysis, marketing analytics, online advertising, market research, KPI tracking
Job industry: Marketing
Job industry: Marketing
How much does Digital Marketing Analyst make?
Salary details
How much does Digital Marketing Analyst make?Estimated Yearly Salary: 1,033,680 KES
Estimated Monthly Salary: 86,140 KES
Estimated Weekly Salary: 19,878 KES per week
Estimated Hourly Salary: 497 KES per hour
Comparing salary to last year:
Estimated Yearly Salary: 1,002,352 KESEstimated Monthly Salary: 83,529 KES
Estimated Weekly Salary: 19,276 KES per week
Estimated Hourly Salary: 482 KES per hour
Digital Marketing Analyst estimated salary in USD
For easier comparison here is an estimated salary in USD:Estimated Yearly Salary: 6,557 USD
Estimated Monthly Salary: 546 USD
Estimated Weekly Salary: 126 USD per week
Estimated Hourly Salary: 3 USD per hour
Difference in salary year over year or average salary increase is approximately
About these results
Data confidence is - relatively high Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Compare salary to other countries
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Country:
Salary comparison to National average
Kenya is a country located in East Africa. It has a diverse population of approximately 53 million people. The land area of Kenya is around 580,367 square kilometers, making it the 48th largest country in the world. It is bordered by Ethiopia to the north, Somalia to the northeast, Tanzania to the south, Uganda to the west, and South Sudan to the northwest.
Estimated national average yearly salary is 869,520 KES (6,000 USD). Value indicated is pre-tax. Below graph shows estimated Digital Marketing Analyst job salary compared to average salary in Kenya.
Comparison shows that a person working as Digital Marketing Analyst in Kenya earns on average:
1.19 times the average salary (or 119% of average salary).
Estimated national average yearly salary is 869,520 KES (6,000 USD). Value indicated is pre-tax. Below graph shows estimated Digital Marketing Analyst job salary compared to average salary in Kenya.
Comparison shows that a person working as Digital Marketing Analyst in Kenya earns on average:
1.19 times the average salary (or 119% of average salary).
Is Digital Marketing Analyst a well paid job?
Yes, our data show that Digital Marketing Analyst is an averagely well paid job that still allows for some yearly savings. With years and experience the salary might increase even further, resulting in higher satisfaction.What is considered a high salary for Digital Marketing Analyst?
High salary for Digital Marketing Analyst would be somewhere between 1,137,048 KES and 1,498,836 KES. However this is an estimation based on Gaussian Distribution.How much can you save working as Digital Marketing Analyst in Kenya?
Living in Kenya the approximate monthly expenses are: 240 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.Estimated Yearly Salary: 1,033,680 KES
Estimated Monthly Salary: 86,140 KES
Estimated Weekly Salary: 19,878 KES per week
Estimated Hourly Salary: 497 KES per hour
By working as Digital Marketing Analyst a person can save up to 306 USD per month or 3,677 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Kenya, see costs of living in Kenya.
Salary comparison to region and neighbouring coutries
Country's neighbours are: Ethiopia, Somalia, South Sudan, Tanzania, Uganda.. To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).Estimated Yearly Salary for Digital Marketing Analyst
Salary increase per years of experience
Based on data available the salary increase per years of experience is as following- 0 years (beginner) equals base salary
- 1 to 5 years of experience yields
- 6 to 10 years of experience yields
- 11 to 15 years of experience yields
- 16 to 25 years of experience yields
- more than 25 years of experience yields
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Random salary:
Vet technician (382,589 KES per year, pre-tax.)
Data associate (669,530 KES per year, pre-tax.)
Sap finance consultant (1,329,173 KES per year, pre-tax.)
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Roofing machine operator (573,883 KES per year, pre-tax.)
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