Home > Salary > Kenya > Digital Marketing Analyst

Digital Marketing Analyst salary in Kenya

Average Yearly Salary of Digital Marketing Analyst in Kenya is approximately 1,033,680 KES (6,557 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Digital Marketing Analyst do?

occupation personasA digital marketing analyst is responsible for analyzing and interpreting data related to digital marketing campaigns. They collect and analyze data from various sources such as website analytics, social media platforms, and online advertising campaigns to measure the effectiveness of marketing efforts. The role involves tracking key performance indicators (KPIs), identifying trends, and providing insights to optimize marketing strategies. Digital marketing analysts also conduct market research to identify target audiences and consumer behavior patterns. They collaborate with marketing teams to develop data-driven strategies and make recommendations for improving campaign performance. Strong analytical skills, proficiency in data analysis tools, and knowledge of digital marketing platforms are essential for this role.

Skills: digital marketing, data analysis, marketing analytics, online advertising, market research, KPI tracking
Job industry: Marketing


How much does Digital Marketing Analyst make?

Salary details
How much does Digital Marketing Analyst make?
Estimated Yearly Salary: 1,033,680 KES
Estimated Monthly Salary: 86,140 KES
Estimated Weekly Salary: 19,878 KES per week
Estimated Hourly Salary: 497 KES per hour
Values are pre-tax
Last revision of data: 2025-01-04

Comparing salary to last year:
Estimated Yearly Salary: 1,002,352 KES
Estimated Monthly Salary: 83,529 KES
Estimated Weekly Salary: 19,276 KES per week
Estimated Hourly Salary: 482 KES per hour
Last revision of data: 2024-01-06



Digital Marketing Analyst estimated salary in USD
For easier comparison here is an estimated salary in USD:
Estimated Yearly Salary: 6,557 USD
Estimated Monthly Salary: 546 USD
Estimated Weekly Salary: 126 USD per week
Estimated Hourly Salary: 3 USD per hour


Difference in salary year over year or average salary increase is approximately up arrow 3 %

About these results Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.

Want to check how your salary compares? Submit your own salary here

Compare salary to other countries

Please type in your occupation and select desired country to see latest trends in salaries.
Search
Country:

Salary comparison to National average

Kenya is a country located in East Africa. It has a diverse population of approximately 53 million people. The land area of Kenya is around 580,367 square kilometers, making it the 48th largest country in the world. It is bordered by Ethiopia to the north, Somalia to the northeast, Tanzania to the south, Uganda to the west, and South Sudan to the northwest.

Estimated national average yearly salary is 869,520 KES (6,000 USD). Value indicated is pre-tax. Below graph shows estimated Digital Marketing Analyst job salary compared to average salary in Kenya.
Comparison shows that a person working as Digital Marketing Analyst in Kenya earns on average:
1.19 times the average salary (or 119% of average salary).

Is Digital Marketing Analyst a well paid job?

Yes, our data show that Digital Marketing Analyst is an averagely well paid job that still allows for some yearly savings. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Digital Marketing Analyst?

High salary for Digital Marketing Analyst would be somewhere between 1,137,048 KES and 1,498,836 KES. However this is an estimation based on Gaussian Distribution.

How much can you save working as Digital Marketing Analyst in Kenya?

Living in Kenya the approximate monthly expenses are: 240 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 1,033,680 KES
Estimated Monthly Salary: 86,140 KES
Estimated Weekly Salary: 19,878 KES per week
Estimated Hourly Salary: 497 KES per hour
By working as Digital Marketing Analyst a person can save up to 306 USD per month or 3,677 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Kenya, see costs of living in Kenya.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Ethiopia, Somalia, South Sudan, Tanzania, Uganda..
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Digital Marketing Analyst

Ethiopia is 2,098 USDdown arrow 68%
Details on Digital Marketing Analyst salary in Ethiopia
Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

    0 years (beginner) equals base salary
    1 to 5 years of experience yields up arrow+12% salary increase
    6 to 10 years of experience yields up arrow+25% salary increase
    11 to 15 years of experience yields up arrow+16% salary increase
    16 to 25 years of experience yields up arrow+9% salary increase
    more than 25 years of experience yields up arrow+10% salary increase
NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

Top 10 highest salaries in Kenya

(9,866,711 KES per year, pre-tax.)
(8,249,858 KES per year, pre-tax.)
(7,939,285 KES per year, pre-tax.)
(7,706,816 KES per year, pre-tax.)
(7,676,980 KES per year, pre-tax.)
(7,545,448 KES per year, pre-tax.)
(7,519,239 KES per year, pre-tax.)
(7,514,557 KES per year, pre-tax.)
(7,503,914 KES per year, pre-tax.)
(7,503,863 KES per year, pre-tax.)

Data as of 2025

Random salary:
Director of human resources (hr) (1,313,806 KES per year, pre-tax.)
Data integrity specialist (713,054 KES per year, pre-tax.)
Home health nurse (886,910 KES per year, pre-tax.)
Crushing grinding polishing machine setter operator tender (501,572 KES per year, pre-tax.)
Phlebotomist (478,236 KES per year, pre-tax.)

Frequently searched careers by keyword and country
Digital marketing analyst
Feedback about these results
Please provide feedback by clicking buttons below if you find any of our salaries erroneous.
digital marketing analyst salary in kenya 2025
Link to this graph - use the following code to display the salary graph on your page: <a href='https://optisalary.com/salary?country=kenya&job=digital-marketing-analyst'><img src='https://optisalary.com/wp-content/graphs/salary/digital-marketing-analyst-salary-in-kenya-2025.jpg' alt='digital marketing analyst salary in kenya 2025' title='digital marketing analyst salary in kenya 2025' /></a>
Please note:
This website offers salary insights for educational purposes only.
optisalary.com aggregates salary data for reference purposes exclusively. We strive to provide reliable figures, but do not assure their precision. Users are encouraged to check alternative sources before making employment choices. Salary ranges may vary due to geographic location, experience, and industry trends. We accept no responsibility for inconsistencies in the salary data provided. Your engagement with this site indicates agreement of this disclaimer.
Salary details displayed on optisalary.com are meant for informational purposes exclusively. Our data is sourced through various sources and may not always be up to date. Users must verify salary information independently before making employment commitments. The figures listed here may fluctuate due to variables such as location, industry standards, and individual skill sets. We cannot warrant that the information displayed is flawless. By using optisalary.com, you agree that salary information is offered 'as is' and without assurances.