Category Development Analyst salary in Kenya

Average Yearly Salary of Category Development Analyst in Kenya is approximately 1,255,848 KES (7,910 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Category Development Analyst do?

A Category Development Analyst is responsible for analyzing market trends, consumer behavior, and competitor activities to develop strategies that drive category growth and increase market share. They work closely with cross-functional teams, including sales, marketing, and product development, to identify opportunities and develop effective plans to optimize product assortments, pricing, promotions, and distribution strategies. Their primary goal is to maximize sales and profitability within their assigned product category. Key tasks of a Category Development Analyst include conducting market research, analyzing sales data, monitoring industry trends, identifying consumer insights, developing pricing strategies, creating promotional plans, and collaborating with internal and external stakeholders to execute category growth initiatives. Strong analytical skills, knowledge of market research methodologies, proficiency in data analysis tools, and excellent communication skills are essential for success in this role.

Skills: Category Development Analyst, Market Analysis, Consumer Insights, Sales Optimization, Competitive Analysis, Pricing Strategies, Promotional Planning
Job industry: Finance

How much does Category Development Analyst make?

Difference in salary year over year or average salary increase is approximately 4 %


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Salary comparison to National average

Is Category Development Analyst a well paid job?

Yes, our data shows that Category Development Analyst is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Category Development Analyst?

High salary for Category Development Analyst would be somewhere between 1,381,433 KES and 1,820,980 KES. However this is an estimation based on Gaussian Distribution.

How much can you save working as Category Development Analyst in Kenya?

Living in Kenya the approximate monthly expenses are: 240 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 1,255,848 KES
Estimated Monthly Salary: 104,654 KES
Estimated Weekly Salary: 24,151 KES per week
Estimated Hourly Salary: 604 KES per hour
By working as Category Development Analyst a person can save up to 419 USD per month or 5,030 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Kenya, see costs of living in Kenya.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Ethiopia, Somalia, South Sudan, Tanzania, Uganda..
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Category Development Analyst

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

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Data as of 2025

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