Brand Strategist salary in Japan

Average Yearly Salary of Brand Strategist in Japan is approximately 8,377,135 JPY (54,410 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Brand Strategist do?

A brand strategist is responsible for developing and implementing effective marketing strategies to enhance a company's brand image and reputation. They analyze market trends, consumer behavior, and competitor activities to identify opportunities and create unique positioning for the brand. Brand strategists collaborate with various departments, including marketing, sales, and product development, to ensure consistent messaging and brand representation across all touchpoints. They conduct market research, gather customer insights, and use data analysis to inform decision-making processes. Additionally, brand strategists oversee the development of brand guidelines, messaging frameworks, and creative assets to ensure brand consistency and alignment with business objectives.

Skills: brand strategy, marketing, brand management, market research, brand positioning, advertising
Job industry: Marketing

How much does Brand Strategist make?

Difference in salary year over year or average salary increase is approximately 3 %


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Salary comparison to National average

Is Brand Strategist a well paid job?

Yes, our data shows that Brand Strategist is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Brand Strategist?

High salary for Brand Strategist would be somewhere between 9,214,849 JPY and 12,146,846 JPY. However this is an estimation based on Gaussian Distribution.

How much can you save working as Brand Strategist in Japan?

Living in Japan the approximate monthly expenses are: 1,698 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 8,377,135 JPY
Estimated Monthly Salary: 698,095 JPY
Estimated Weekly Salary: 161,099 JPY per week
Estimated Hourly Salary: 4,027 JPY per hour
By working as Brand Strategist a person can save up to 2,837 USD per month or 34,039 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Japan, see costs of living in Japan.

Salary comparison to region and neighbouring coutries

Country's neighbours are: China, South Korea, North Korea, Russia.
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Brand Strategist

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

Top 10 highest salaries in Japan

Data as of 2025

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