Media Planner salary in Italy

Average Yearly Salary of Media Planner in Italy is approximately 39,100 EUR (39,244 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Media Planner do?

A media planner is responsible for developing strategic advertising plans and campaigns to reach target audiences effectively. They analyze market research, consumer behavior, and media trends to determine the best platforms and channels for advertising. They collaborate with clients, creative teams, and media buyers to develop media strategies that align with the client's goals and budget. Media planners also negotiate and purchase media space, monitor campaign performance, and make adjustments as needed to optimize results. They stay updated on industry developments, emerging technologies, and new advertising opportunities to stay ahead in the competitive landscape.

Skills: media planning, advertising strategy, market research, campaign optimization, media buying, audience targeting
Job industry: Advertising

How much does Media Planner make?

Difference in salary year over year or average salary increase is approximately 3 %


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Salary comparison to National average

Is Media Planner a well paid job?

Yes, our data show that Media Planner is an averagely well paid job that still allows for some yearly savings. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Media Planner?

High salary for Media Planner would be somewhere between 43,010 EUR and 56,695 EUR. However this is an estimation based on Gaussian Distribution.

How much can you save working as Media Planner in Italy?

Living in Italy the approximate monthly expenses are: 1,508 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 39,100 EUR
Estimated Monthly Salary: 3,258 EUR
Estimated Weekly Salary: 752 EUR per week
Estimated Hourly Salary: 19 EUR per hour
By working as Media Planner a person can save up to 1,762 USD per month or 21,148 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Italy, see costs of living in Italy.

Salary comparison to region and neighbouring coutries

Country's neighbours are: France, Switzerland, Austria, Slovenia.
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Media Planner

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

Top 10 highest salaries in Italy

Data as of 2025

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