Home > Salary > Indonesia > Social Media Specialist
A social media specialist is responsible for managing and executing the social media strategy of a company or organization. They work closely with the marketing team to create engaging content, schedule posts, monitor social media channels, and analyze performance metrics. Their main goal is to increase brand awareness, drive website traffic, and generate leads through various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. A social media specialist stays up-to-date with the latest trends and best practices in social media marketing to ensure that the company's social media presence remains relevant and effective. They also interact with followers, respond to comments and messages, and build relationships with influencers and industry professionals. This role requires strong communication skills, creativity, analytical thinking, and a deep understanding of social media algorithms and analytics.
Estimated Yearly Salary: 161,110,638 IDR
Estimated Monthly Salary: 13,425,887 IDR
Estimated Weekly Salary: 3,098,282 IDR per week
Estimated Hourly Salary: 77,457 IDR per hour
Values are pre-tax
Last revision of data: 2025-01-04
Estimated Monthly Salary: 13,013,032 IDR
Estimated Weekly Salary: 3,003,007 IDR per week
Estimated Hourly Salary: 75,075 IDR per hour
Last revision of data: 2024-01-09
Estimated Yearly Salary: 9,782 USD
Estimated Monthly Salary: 815 USD
Estimated Weekly Salary: 188 USD per week
Estimated Hourly Salary: 5 USD per hour
Difference in salary year over year or average salary increase is approximately
3 %
Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Estimated Yearly Salary: 161,110,638 IDR
Estimated Monthly Salary: 13,425,887 IDR
Estimated Weekly Salary: 3,098,282 IDR per week
Estimated Hourly Salary: 77,457 IDR per hour
By working as Social Media Specialist a person can save up to 392 USD per month or 4,704 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Indonesia, see costs of living in Indonesia.
Estimated Yearly Salary for Social Media Specialist
Last revision of data: 2025-01-04
Data as of 2025
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Social Media Specialist salary in Indonesia
Average Yearly Salary of Social Media Specialist in Indonesia is approximately 161,110,638 IDR (9,782 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.
What does Social Media Specialist do?
A social media specialist is responsible for managing and executing the social media strategy of a company or organization. They work closely with the marketing team to create engaging content, schedule posts, monitor social media channels, and analyze performance metrics. Their main goal is to increase brand awareness, drive website traffic, and generate leads through various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. A social media specialist stays up-to-date with the latest trends and best practices in social media marketing to ensure that the company's social media presence remains relevant and effective. They also interact with followers, respond to comments and messages, and build relationships with influencers and industry professionals. This role requires strong communication skills, creativity, analytical thinking, and a deep understanding of social media algorithms and analytics.
Skills: social media, specialist, digital marketing, social media strategy, content creation, brand awareness
Job industry: Marketing
Job industry: Marketing
How much does Social Media Specialist make?
Salary details
How much does Social Media Specialist make?Estimated Yearly Salary: 161,110,638 IDR
Estimated Monthly Salary: 13,425,887 IDR
Estimated Weekly Salary: 3,098,282 IDR per week
Estimated Hourly Salary: 77,457 IDR per hour
Values are pre-tax Last revision of data: 2025-01-04Comparing salary to last year:
Estimated Yearly Salary: 156,156,384 IDREstimated Monthly Salary: 13,013,032 IDR
Estimated Weekly Salary: 3,003,007 IDR per week
Estimated Hourly Salary: 75,075 IDR per hour
Last revision of data: 2024-01-09Social Media Specialist estimated salary in USD
For easier comparison here is an estimated salary in USD:Estimated Yearly Salary: 9,782 USD
Estimated Monthly Salary: 815 USD
Estimated Weekly Salary: 188 USD per week
Estimated Hourly Salary: 5 USD per hour
Difference in salary year over year or average salary increase is approximately
3 %About these results
Data confidence is - relatively high Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Compare salary to other countries
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Country:
Salary comparison to National average
Indonesia, located in Southeast Asia, is the world's largest archipelago consisting of more than 17,000 islands. With a population of over 270 million people, it is the fourth most populous country globally. The nation spans approximately 1.9 million square kilometers, making it the 14th largest country by land area.
Estimated national average yearly salary is 160,287,000 IDR (10,580 USD). Value indicated is pre-tax. Below graph shows estimated Social Media Specialist job salary compared to average salary in Indonesia.
Comparison shows that a person working as Social Media Specialist in Indonesia earns on average:
1.01 times the average salary (or 101% of average salary).
Estimated national average yearly salary is 160,287,000 IDR (10,580 USD). Value indicated is pre-tax. Below graph shows estimated Social Media Specialist job salary compared to average salary in Indonesia.
Comparison shows that a person working as Social Media Specialist in Indonesia earns on average:
1.01 times the average salary (or 101% of average salary).
Is Social Media Specialist a well paid job?
Yes, our data show that Social Media Specialist is an averagely well paid job that still allows for some yearly savings. With years and experience the salary might increase even further, resulting in higher satisfaction.What is considered a high salary for Social Media Specialist?
High salary for Social Media Specialist would be somewhere between 177,221,702 IDR and 233,610,425 IDR. However this is an estimation based on Gaussian Distribution.How much can you save working as Social Media Specialist in Indonesia?
Living in Indonesia the approximate monthly expenses are: 423 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.Estimated Yearly Salary: 161,110,638 IDR
Estimated Monthly Salary: 13,425,887 IDR
Estimated Weekly Salary: 3,098,282 IDR per week
Estimated Hourly Salary: 77,457 IDR per hour
By working as Social Media Specialist a person can save up to 392 USD per month or 4,704 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Indonesia, see costs of living in Indonesia.
Salary comparison to region and neighbouring coutries
Country's neighbours are: Malaysia, Papua New Guinea, East Timor. To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).Estimated Yearly Salary for Social Media Specialist
Malaysia is 16,511 USD
East Timor is 41,529 USD Last revision of data: 2025-01-04Salary increase per years of experience
Based on data available the salary increase per years of experience is as following- 0 years (beginner) equals base salary
- 1 to 5 years of experience yields
+12% salary increase- 6 to 10 years of experience yields
+25% salary increase- 11 to 15 years of experience yields
+16% salary increase- 16 to 25 years of experience yields
+9% salary increase- more than 25 years of experience yields
+10% salary increaseTop 10 highest salaries in Indonesia
(1,825,698,192 IDR per year, pre-tax.)
2. Cardiologist
(1,516,604,457 IDR per year, pre-tax.)
(1,461,048,780 IDR per year, pre-tax.)
4. Neurosurgeon
(1,421,992,567 IDR per year, pre-tax.)
(1,415,761,811 IDR per year, pre-tax.)
(1,390,462,773 IDR per year, pre-tax.)
(1,387,366,201 IDR per year, pre-tax.)
(1,385,685,106 IDR per year, pre-tax.)
9. Oncologist
(1,385,109,120 IDR per year, pre-tax.)
10. Plastic surgeon
(1,383,933,123 IDR per year, pre-tax.)
Data as of 2025Random salary:
Speechwriter (260,914,036 IDR per year, pre-tax.)
Marketing assistant (82,139,809 IDR per year, pre-tax.)
Medical examiner (350,120,833 IDR per year, pre-tax.)
Paint manager (209,979,000 IDR per year, pre-tax.)
Kitchen manager restaurant (75,340,950 IDR per year, pre-tax.)
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