Senior Marketing Analyst salary in Ghana

Average Yearly Salary of Senior Marketing Analyst in Ghana is approximately 64,025 GHS (5,312 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Senior Marketing Analyst do?

A senior marketing analyst is responsible for analyzing market trends, consumer behavior, and competitor activities to develop effective marketing strategies. They gather and interpret data from various sources, such as market research reports, customer surveys, and sales data, to identify opportunities and make data-driven recommendations. Senior marketing analysts also conduct competitive analysis to assess market positioning and identify areas for improvement. In addition, they collaborate with cross-functional teams, including product development and sales, to develop marketing plans that align with business goals. They monitor marketing campaigns, track key performance indicators, and provide insights on campaign effectiveness. Senior marketing analysts also stay updated on industry trends and emerging technologies to identify innovative marketing approaches.

Skills: senior marketing analyst, market analysis, data analysis, marketing strategy, competitive analysis, market research
Job industry: Marketing

How much does Senior Marketing Analyst make?

Difference in salary year over year or average salary increase is approximately 4 %


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Salary comparison to National average

Is Senior Marketing Analyst a well paid job?

Yes, our data shows that Senior Marketing Analyst is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Senior Marketing Analyst?

High salary for Senior Marketing Analyst would be somewhere between 70,428 GHS and 92,836 GHS. However this is an estimation based on Gaussian Distribution.

How much can you save working as Senior Marketing Analyst in Ghana?

Living in Ghana the approximate monthly expenses are: 140 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 64,025 GHS
Estimated Monthly Salary: 5,335 GHS
Estimated Weekly Salary: 1,231 GHS per week
Estimated Hourly Salary: 31 GHS per hour
By working as Senior Marketing Analyst a person can save up to 303 USD per month or 3,632 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Ghana, see costs of living in Ghana.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Burkina Faso, Cote d'Ivoire (Ivory Coast), Togo..
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Senior Marketing Analyst

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

Top 10 highest salaries in Ghana

Data as of 2025

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