Home > Salary > Ghana > Senior Market Research Analyst
A senior market research analyst is responsible for conducting comprehensive market research and analysis to gather insights and provide recommendations for business strategies. They design and execute research projects, collect and analyze data, and interpret findings to identify market trends, customer preferences, and competitive landscapes. They collaborate with cross-functional teams to develop marketing plans, product positioning strategies, and pricing models based on their research findings. Senior market research analysts also monitor industry developments, consumer behavior, and emerging market trends to anticipate potential opportunities or threats to the business. They are proficient in using various research methodologies, data analysis tools, and statistical techniques to derive meaningful insights. Excellent communication skills are essential as they present research findings to stakeholders and provide actionable recommendations. Overall, a senior market research analyst plays a critical role in helping organizations make informed decisions and achieve their business goals.
Estimated Yearly Salary: 61,801 GHS
Estimated Monthly Salary: 5,150 GHS
Estimated Weekly Salary: 1,188 GHS per week
Estimated Hourly Salary: 30 GHS per hour
Values are pre-tax
Last revision of data: 2025-01-04
Estimated Monthly Salary: 4,960 GHS
Estimated Weekly Salary: 1,145 GHS per week
Estimated Hourly Salary: 29 GHS per hour
Last revision of data: 2024-01-03
Estimated Yearly Salary: 5,149 USD
Estimated Monthly Salary: 429 USD
Estimated Weekly Salary: 99 USD per week
Estimated Hourly Salary: 2 USD per hour
Difference in salary year over year or average salary increase is approximately
4 %
Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Estimated Yearly Salary: 61,801 GHS
Estimated Monthly Salary: 5,150 GHS
Estimated Weekly Salary: 1,188 GHS per week
Estimated Hourly Salary: 30 GHS per hour
By working as Senior Market Research Analyst a person can save up to 289 USD per month or 3,469 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Ghana, see costs of living in Ghana.
Estimated Yearly Salary for Senior Market Research Analyst
Last revision of data: 2025-01-04
Data as of 2025
Random salary:
Fundraiser (41,208 GHS per year, pre-tax.)
Manager engagement (client services) (43,296 GHS per year, pre-tax.)
Medical secretary (22,736 GHS per year, pre-tax.)
Personal banking officer (29,442 GHS per year, pre-tax.)
Garage manager (36,456 GHS per year, pre-tax.)
Senior Market Research Analyst salary in Ghana
Average Yearly Salary of Senior Market Research Analyst in Ghana is approximately 61,801 GHS (5,149 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.
What does Senior Market Research Analyst do?
A senior market research analyst is responsible for conducting comprehensive market research and analysis to gather insights and provide recommendations for business strategies. They design and execute research projects, collect and analyze data, and interpret findings to identify market trends, customer preferences, and competitive landscapes. They collaborate with cross-functional teams to develop marketing plans, product positioning strategies, and pricing models based on their research findings. Senior market research analysts also monitor industry developments, consumer behavior, and emerging market trends to anticipate potential opportunities or threats to the business. They are proficient in using various research methodologies, data analysis tools, and statistical techniques to derive meaningful insights. Excellent communication skills are essential as they present research findings to stakeholders and provide actionable recommendations. Overall, a senior market research analyst plays a critical role in helping organizations make informed decisions and achieve their business goals.
Skills: market research, data analysis, market trends, consumer behavior, competitive analysis, strategic planning
Job industry: Marketing
Job industry: Marketing
How much does Senior Market Research Analyst make?
Salary details
How much does Senior Market Research Analyst make?Estimated Yearly Salary: 61,801 GHS
Estimated Monthly Salary: 5,150 GHS
Estimated Weekly Salary: 1,188 GHS per week
Estimated Hourly Salary: 30 GHS per hour
Values are pre-tax Last revision of data: 2025-01-04Comparing salary to last year:
Estimated Yearly Salary: 59,520 GHSEstimated Monthly Salary: 4,960 GHS
Estimated Weekly Salary: 1,145 GHS per week
Estimated Hourly Salary: 29 GHS per hour
Last revision of data: 2024-01-03Senior Market Research Analyst estimated salary in USD
For easier comparison here is an estimated salary in USD:Estimated Yearly Salary: 5,149 USD
Estimated Monthly Salary: 429 USD
Estimated Weekly Salary: 99 USD per week
Estimated Hourly Salary: 2 USD per hour
Difference in salary year over year or average salary increase is approximately
4 %About these results
Data confidence is - relatively high Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Compare salary to other countries
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Country:
Salary comparison to National average
Ghana is a country located in West Africa. It has a population of approximately 31 million people and covers an area of about 238,535 square kilometers. The country is bordered by Cote d'Ivoire to the west, Burkina Faso to the north, Togo to the east, and the Atlantic Ocean to the south.
Estimated national average yearly salary is 39,200 GHS (3,500 USD). Value indicated is pre-tax. Below graph shows estimated Senior Market Research Analyst job salary compared to average salary in Ghana.
Comparison shows that a person working as Senior Market Research Analyst in Ghana earns on average:
1.58 times the average salary (or 158% of average salary).
Estimated national average yearly salary is 39,200 GHS (3,500 USD). Value indicated is pre-tax. Below graph shows estimated Senior Market Research Analyst job salary compared to average salary in Ghana.
Comparison shows that a person working as Senior Market Research Analyst in Ghana earns on average:
1.58 times the average salary (or 158% of average salary).
Is Senior Market Research Analyst a well paid job?
Yes, our data shows that Senior Market Research Analyst is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.What is considered a high salary for Senior Market Research Analyst?
High salary for Senior Market Research Analyst would be somewhere between 67,981 GHS and 89,611 GHS. However this is an estimation based on Gaussian Distribution.How much can you save working as Senior Market Research Analyst in Ghana?
Living in Ghana the approximate monthly expenses are: 140 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.Estimated Yearly Salary: 61,801 GHS
Estimated Monthly Salary: 5,150 GHS
Estimated Weekly Salary: 1,188 GHS per week
Estimated Hourly Salary: 30 GHS per hour
By working as Senior Market Research Analyst a person can save up to 289 USD per month or 3,469 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Ghana, see costs of living in Ghana.
Salary comparison to region and neighbouring coutries
Country's neighbours are: Burkina Faso, Cote d'Ivoire (Ivory Coast), Togo.. To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).Estimated Yearly Salary for Senior Market Research Analyst
Last revision of data: 2025-01-04Salary increase per years of experience
Based on data available the salary increase per years of experience is as following- 0 years (beginner) equals base salary
- 1 to 5 years of experience yields
+12% salary increase- 6 to 10 years of experience yields
+25% salary increase- 11 to 15 years of experience yields
+16% salary increase- 16 to 25 years of experience yields
+9% salary increase- more than 25 years of experience yields
+10% salary increaseTop 10 highest salaries in Ghana
(439,471 GHS per year, pre-tax.)
2. Cardiologist
(363,775 GHS per year, pre-tax.)
(351,690 GHS per year, pre-tax.)
(342,308 GHS per year, pre-tax.)
5. Neurosurgeon
(342,198 GHS per year, pre-tax.)
(334,060 GHS per year, pre-tax.)
7. Urologist
(333,287 GHS per year, pre-tax.)
(333,209 GHS per year, pre-tax.)
(333,002 GHS per year, pre-tax.)
10. Oncologist
(332,700 GHS per year, pre-tax.)
Data as of 2025Random salary:
Fundraiser (41,208 GHS per year, pre-tax.)
Manager engagement (client services) (43,296 GHS per year, pre-tax.)
Medical secretary (22,736 GHS per year, pre-tax.)
Personal banking officer (29,442 GHS per year, pre-tax.)
Garage manager (36,456 GHS per year, pre-tax.)
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