Home > Salary > Ghana > Marketing Research Director
A Marketing Research Director is responsible for overseeing and managing the market research activities within an organization. They lead a team of researchers to gather, analyze, and interpret data to provide insights that drive marketing strategies and decision-making. The director ensures that research projects are conducted effectively and efficiently, utilizing various methodologies such as surveys, focus groups, and data analysis. They collaborate with cross-functional teams to identify market trends, consumer preferences, and competitive intelligence to develop effective marketing campaigns and product strategies. The director also plays a crucial role in identifying new market opportunities and assessing the potential risks associated with them. They stay updated with industry trends and emerging technologies to enhance research methodologies and tools. Overall, the Marketing Research Director plays a pivotal role in guiding marketing efforts by providing valuable insights based on comprehensive market research.
Estimated Yearly Salary: 99,370 GHS
Estimated Monthly Salary: 8,281 GHS
Estimated Weekly Salary: 1,911 GHS per week
Estimated Hourly Salary: 48 GHS per hour
Values are pre-tax
Last revision of data: 2025-01-04
Estimated Monthly Salary: 7,973 GHS
Estimated Weekly Salary: 1,840 GHS per week
Estimated Hourly Salary: 46 GHS per hour
Last revision of data: 2024-01-09
Estimated Yearly Salary: 8,233 USD
Estimated Monthly Salary: 686 USD
Estimated Weekly Salary: 158 USD per week
Estimated Hourly Salary: 4 USD per hour
Difference in salary year over year or average salary increase is approximately
4 %
Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Estimated Yearly Salary: 99,370 GHS
Estimated Monthly Salary: 8,281 GHS
Estimated Weekly Salary: 1,911 GHS per week
Estimated Hourly Salary: 48 GHS per hour
By working as Marketing Research Director a person can save up to 546 USD per month or 6,553 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Ghana, see costs of living in Ghana.
Estimated Yearly Salary for Marketing Research Director
Last revision of data: 2025-01-04
Data as of 2025
Random salary:
Loss prevention manager (48,243 GHS per year, pre-tax.)
Lab analyst (27,500 GHS per year, pre-tax.)
Office sales manager (31,347 GHS per year, pre-tax.)
Medical credentialing director (49,000 GHS per year, pre-tax.)
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Marketing Research Director salary in Ghana
Average Yearly Salary of Marketing Research Director in Ghana is approximately 99,370 GHS (8,233 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.
What does Marketing Research Director do?
A Marketing Research Director is responsible for overseeing and managing the market research activities within an organization. They lead a team of researchers to gather, analyze, and interpret data to provide insights that drive marketing strategies and decision-making. The director ensures that research projects are conducted effectively and efficiently, utilizing various methodologies such as surveys, focus groups, and data analysis. They collaborate with cross-functional teams to identify market trends, consumer preferences, and competitive intelligence to develop effective marketing campaigns and product strategies. The director also plays a crucial role in identifying new market opportunities and assessing the potential risks associated with them. They stay updated with industry trends and emerging technologies to enhance research methodologies and tools. Overall, the Marketing Research Director plays a pivotal role in guiding marketing efforts by providing valuable insights based on comprehensive market research.
Skills: Marketing Research, Market Analysis, Data Interpretation, Consumer Insights, Competitive Intelligence, Market Trends
Job industry: Marketing
Job industry: Marketing
How much does Marketing Research Director make?
Salary details
How much does Marketing Research Director make?Estimated Yearly Salary: 99,370 GHS
Estimated Monthly Salary: 8,281 GHS
Estimated Weekly Salary: 1,911 GHS per week
Estimated Hourly Salary: 48 GHS per hour
Values are pre-tax Last revision of data: 2025-01-04Comparing salary to last year:
Estimated Yearly Salary: 95,676 GHSEstimated Monthly Salary: 7,973 GHS
Estimated Weekly Salary: 1,840 GHS per week
Estimated Hourly Salary: 46 GHS per hour
Last revision of data: 2024-01-09Marketing Research Director estimated salary in USD
For easier comparison here is an estimated salary in USD:Estimated Yearly Salary: 8,233 USD
Estimated Monthly Salary: 686 USD
Estimated Weekly Salary: 158 USD per week
Estimated Hourly Salary: 4 USD per hour
Difference in salary year over year or average salary increase is approximately
4 %About these results
Data confidence is - relatively high Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Compare salary to other countries
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Salary comparison to National average
Ghana is a country located in West Africa. It has a population of approximately 31 million people and covers an area of about 238,535 square kilometers. The country is bordered by Cote d'Ivoire to the west, Burkina Faso to the north, Togo to the east, and the Atlantic Ocean to the south.
Estimated national average yearly salary is 39,200 GHS (3,500 USD). Value indicated is pre-tax. Below graph shows estimated Marketing Research Director job salary compared to average salary in Ghana.
Comparison shows that a person working as Marketing Research Director in Ghana earns on average:
2.53 times the average salary (or 253% of average salary).
Estimated national average yearly salary is 39,200 GHS (3,500 USD). Value indicated is pre-tax. Below graph shows estimated Marketing Research Director job salary compared to average salary in Ghana.
Comparison shows that a person working as Marketing Research Director in Ghana earns on average:
2.53 times the average salary (or 253% of average salary).
Is Marketing Research Director a well paid job?
Yes, our data show that Marketing Research Director is a very well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.What is considered a high salary for Marketing Research Director?
High salary for Marketing Research Director would be somewhere between 109,307 GHS and 144,087 GHS. However this is an estimation based on Gaussian Distribution.How much can you save working as Marketing Research Director in Ghana?
Living in Ghana the approximate monthly expenses are: 140 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.Estimated Yearly Salary: 99,370 GHS
Estimated Monthly Salary: 8,281 GHS
Estimated Weekly Salary: 1,911 GHS per week
Estimated Hourly Salary: 48 GHS per hour
By working as Marketing Research Director a person can save up to 546 USD per month or 6,553 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Ghana, see costs of living in Ghana.
Salary comparison to region and neighbouring coutries
Country's neighbours are: Burkina Faso, Cote d'Ivoire (Ivory Coast), Togo.. To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).Estimated Yearly Salary for Marketing Research Director
Last revision of data: 2025-01-04Salary increase per years of experience
Based on data available the salary increase per years of experience is as following- 0 years (beginner) equals base salary
- 1 to 5 years of experience yields
+12% salary increase- 6 to 10 years of experience yields
+25% salary increase- 11 to 15 years of experience yields
+16% salary increase- 16 to 25 years of experience yields
+9% salary increase- more than 25 years of experience yields
+10% salary increaseTop 10 highest salaries in Ghana
(439,471 GHS per year, pre-tax.)
2. Cardiologist
(363,775 GHS per year, pre-tax.)
(351,690 GHS per year, pre-tax.)
(342,308 GHS per year, pre-tax.)
5. Neurosurgeon
(342,198 GHS per year, pre-tax.)
(334,060 GHS per year, pre-tax.)
7. Urologist
(333,287 GHS per year, pre-tax.)
(333,209 GHS per year, pre-tax.)
(333,002 GHS per year, pre-tax.)
10. Oncologist
(332,700 GHS per year, pre-tax.)
Data as of 2025Random salary:
Loss prevention manager (48,243 GHS per year, pre-tax.)
Lab analyst (27,500 GHS per year, pre-tax.)
Office sales manager (31,347 GHS per year, pre-tax.)
Medical credentialing director (49,000 GHS per year, pre-tax.)
Real estate appraisal apprentice (28,616 GHS per year, pre-tax.)
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