Home > Salary > Ghana > Marketing Analyst
A marketing analyst is responsible for collecting, analyzing, and interpreting data to provide insights and recommendations for marketing strategies. They conduct market research, analyze consumer behavior, track and measure campaign performance, and identify trends and opportunities in the market. The marketing analyst works closely with the marketing team to develop effective marketing plans, optimize campaigns, and make data-driven decisions. They also monitor and report on key performance indicators, such as customer acquisition, conversion rates, and return on investment. Additionally, marketing analysts may use statistical models and forecasting techniques to predict market trends and evaluate the impact of marketing initiatives. This role requires strong analytical skills, proficiency in data analysis tools, and the ability to communicate findings effectively to stakeholders.
Estimated Yearly Salary: 48,448 GHS
Estimated Monthly Salary: 4,037 GHS
Estimated Weekly Salary: 932 GHS per week
Estimated Hourly Salary: 23 GHS per hour
Values are pre-tax
Last revision of data: 2025-01-04
Estimated Monthly Salary: 3,891 GHS
Estimated Weekly Salary: 898 GHS per week
Estimated Hourly Salary: 22 GHS per hour
Last revision of data: 2024-01-09
Estimated Yearly Salary: 4,019 USD
Estimated Monthly Salary: 335 USD
Estimated Weekly Salary: 77 USD per week
Estimated Hourly Salary: 2 USD per hour
Difference in salary year over year or average salary increase is approximately
4 %
Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Estimated Yearly Salary: 48,448 GHS
Estimated Monthly Salary: 4,037 GHS
Estimated Weekly Salary: 932 GHS per week
Estimated Hourly Salary: 23 GHS per hour
By working as Marketing Analyst a person can save up to 195 USD per month or 2,339 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Ghana, see costs of living in Ghana.
Estimated Yearly Salary for Marketing Analyst
Last revision of data: 2025-01-04
Data as of 2025
Random salary:
Associate brand manager (62,584 GHS per year, pre-tax.)
Field engineer (53,990 GHS per year, pre-tax.)
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Helper--brickmason blockmason stonemason or tile and marble setter (24,114 GHS per year, pre-tax.)
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Marketing Analyst salary in Ghana
Average Yearly Salary of Marketing Analyst in Ghana is approximately 48,448 GHS (4,019 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.
What does Marketing Analyst do?
A marketing analyst is responsible for collecting, analyzing, and interpreting data to provide insights and recommendations for marketing strategies. They conduct market research, analyze consumer behavior, track and measure campaign performance, and identify trends and opportunities in the market. The marketing analyst works closely with the marketing team to develop effective marketing plans, optimize campaigns, and make data-driven decisions. They also monitor and report on key performance indicators, such as customer acquisition, conversion rates, and return on investment. Additionally, marketing analysts may use statistical models and forecasting techniques to predict market trends and evaluate the impact of marketing initiatives. This role requires strong analytical skills, proficiency in data analysis tools, and the ability to communicate findings effectively to stakeholders.
Skills: marketing analysis, market research, data analysis, consumer behavior, campaign optimization, performance tracking
Job industry: Marketing
Job industry: Marketing
How much does Marketing Analyst make?
Salary details
How much does Marketing Analyst make?Estimated Yearly Salary: 48,448 GHS
Estimated Monthly Salary: 4,037 GHS
Estimated Weekly Salary: 932 GHS per week
Estimated Hourly Salary: 23 GHS per hour
Values are pre-tax Last revision of data: 2025-01-04Comparing salary to last year:
Estimated Yearly Salary: 46,692 GHSEstimated Monthly Salary: 3,891 GHS
Estimated Weekly Salary: 898 GHS per week
Estimated Hourly Salary: 22 GHS per hour
Last revision of data: 2024-01-09Marketing Analyst estimated salary in USD
For easier comparison here is an estimated salary in USD:Estimated Yearly Salary: 4,019 USD
Estimated Monthly Salary: 335 USD
Estimated Weekly Salary: 77 USD per week
Estimated Hourly Salary: 2 USD per hour
Difference in salary year over year or average salary increase is approximately
4 %About these results
Data confidence is - relatively high Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Compare salary to other countries
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Salary comparison to National average
Ghana is a country located in West Africa. It has a population of approximately 31 million people and covers an area of about 238,535 square kilometers. The country is bordered by Cote d'Ivoire to the west, Burkina Faso to the north, Togo to the east, and the Atlantic Ocean to the south.
Estimated national average yearly salary is 39,200 GHS (3,500 USD). Value indicated is pre-tax. Below graph shows estimated Marketing Analyst job salary compared to average salary in Ghana.
Comparison shows that a person working as Marketing Analyst in Ghana earns on average:
1.24 times the average salary (or 124% of average salary).
Estimated national average yearly salary is 39,200 GHS (3,500 USD). Value indicated is pre-tax. Below graph shows estimated Marketing Analyst job salary compared to average salary in Ghana.
Comparison shows that a person working as Marketing Analyst in Ghana earns on average:
1.24 times the average salary (or 124% of average salary).
Is Marketing Analyst a well paid job?
Yes, our data shows that Marketing Analyst is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.What is considered a high salary for Marketing Analyst?
High salary for Marketing Analyst would be somewhere between 53,293 GHS and 70,250 GHS. However this is an estimation based on Gaussian Distribution.How much can you save working as Marketing Analyst in Ghana?
Living in Ghana the approximate monthly expenses are: 140 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.Estimated Yearly Salary: 48,448 GHS
Estimated Monthly Salary: 4,037 GHS
Estimated Weekly Salary: 932 GHS per week
Estimated Hourly Salary: 23 GHS per hour
By working as Marketing Analyst a person can save up to 195 USD per month or 2,339 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Ghana, see costs of living in Ghana.
Salary comparison to region and neighbouring coutries
Country's neighbours are: Burkina Faso, Cote d'Ivoire (Ivory Coast), Togo.. To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).Estimated Yearly Salary for Marketing Analyst
Last revision of data: 2025-01-04Salary increase per years of experience
Based on data available the salary increase per years of experience is as following- 0 years (beginner) equals base salary
- 1 to 5 years of experience yields
+12% salary increase- 6 to 10 years of experience yields
+25% salary increase- 11 to 15 years of experience yields
+16% salary increase- 16 to 25 years of experience yields
+9% salary increase- more than 25 years of experience yields
+10% salary increaseTop 10 highest salaries in Ghana
(439,471 GHS per year, pre-tax.)
2. Cardiologist
(363,775 GHS per year, pre-tax.)
(351,690 GHS per year, pre-tax.)
(342,308 GHS per year, pre-tax.)
5. Neurosurgeon
(342,198 GHS per year, pre-tax.)
(334,060 GHS per year, pre-tax.)
7. Urologist
(333,287 GHS per year, pre-tax.)
(333,209 GHS per year, pre-tax.)
(333,002 GHS per year, pre-tax.)
10. Oncologist
(332,700 GHS per year, pre-tax.)
Data as of 2025Random salary:
Associate brand manager (62,584 GHS per year, pre-tax.)
Field engineer (53,990 GHS per year, pre-tax.)
Vice president (vp), mortgage lending (72,336 GHS per year, pre-tax.)
Helper--brickmason blockmason stonemason or tile and marble setter (24,114 GHS per year, pre-tax.)
Senior trust officer (80,112 GHS per year, pre-tax.)
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