Market Research Analyst salary in Ghana

Average Yearly Salary of Market Research Analyst in Ghana is approximately 46,297 GHS (3,863 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Market Research Analyst do?

A market research analyst is responsible for gathering and analyzing data to help companies make informed business decisions. They conduct research on market trends, consumer behavior, and competitor analysis to identify opportunities and assess the potential impact of marketing strategies. Market research analysts design surveys, questionnaires, and focus groups to collect data from target audiences, and then analyze the findings using statistical software. They also generate reports and presentations to communicate their findings and recommendations to stakeholders.

Skills: Market research analyst, Data analysis, Consumer behavior, Market trends, Competitor analysis, Statistical software.
Job industry: Marketing

How much does Market Research Analyst make?

Difference in salary year over year or average salary increase is approximately 3 %


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Salary comparison to National average

Is Market Research Analyst a well paid job?

Yes, our data show that Market Research Analyst is an averagely well paid job that still allows for some yearly savings. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Market Research Analyst?

High salary for Market Research Analyst would be somewhere between 50,927 GHS and 67,131 GHS. However this is an estimation based on Gaussian Distribution.

How much can you save working as Market Research Analyst in Ghana?

Living in Ghana the approximate monthly expenses are: 140 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 46,297 GHS
Estimated Monthly Salary: 3,858 GHS
Estimated Weekly Salary: 890 GHS per week
Estimated Hourly Salary: 22 GHS per hour
By working as Market Research Analyst a person can save up to 182 USD per month or 2,183 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Ghana, see costs of living in Ghana.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Burkina Faso, Cote d'Ivoire (Ivory Coast), Togo..
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Market Research Analyst

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

Top 10 highest salaries in Ghana

Data as of 2025

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