Home > Salary > Ghana > Direct Marketing Manager
A direct marketing manager is responsible for developing and implementing marketing strategies to promote products or services directly to customers. They analyze market trends, identify target audiences, and devise campaigns to maximize customer acquisition and retention. This role involves coordinating various marketing channels such as email marketing, social media, direct mail, and telemarketing to reach the desired audience. The direct marketing manager also tracks campaign performance, measures ROI, and adjusts strategies accordingly. They collaborate with cross-functional teams, including sales, creative, and analytics, to ensure cohesive messaging and effective execution of marketing initiatives. Additionally, they stay updated on industry best practices and emerging trends to drive innovation and maintain a competitive edge.
Estimated Yearly Salary: 54,904 GHS
Estimated Monthly Salary: 4,575 GHS
Estimated Weekly Salary: 1,056 GHS per week
Estimated Hourly Salary: 26 GHS per hour
Values are pre-tax
Last revision of data: 2025-01-04
Estimated Monthly Salary: 4,425 GHS
Estimated Weekly Salary: 1,021 GHS per week
Estimated Hourly Salary: 26 GHS per hour
Last revision of data: 2024-01-07
Estimated Yearly Salary: 4,564 USD
Estimated Monthly Salary: 380 USD
Estimated Weekly Salary: 88 USD per week
Estimated Hourly Salary: 2 USD per hour
Difference in salary year over year or average salary increase is approximately
3 %
Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Estimated Yearly Salary: 54,904 GHS
Estimated Monthly Salary: 4,575 GHS
Estimated Weekly Salary: 1,056 GHS per week
Estimated Hourly Salary: 26 GHS per hour
By working as Direct Marketing Manager a person can save up to 240 USD per month or 2,884 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Ghana, see costs of living in Ghana.
Estimated Yearly Salary for Direct Marketing Manager
Last revision of data: 2025-01-04
Data as of 2025
Random salary:
Senior accounting specialist (48,968 GHS per year, pre-tax.)
Senior software architect (113,810 GHS per year, pre-tax.)
Software engineer (91,345 GHS per year, pre-tax.)
Instrument repair technician (26,556 GHS per year, pre-tax.)
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Direct Marketing Manager salary in Ghana
Average Yearly Salary of Direct Marketing Manager in Ghana is approximately 54,904 GHS (4,564 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.
What does Direct Marketing Manager do?
A direct marketing manager is responsible for developing and implementing marketing strategies to promote products or services directly to customers. They analyze market trends, identify target audiences, and devise campaigns to maximize customer acquisition and retention. This role involves coordinating various marketing channels such as email marketing, social media, direct mail, and telemarketing to reach the desired audience. The direct marketing manager also tracks campaign performance, measures ROI, and adjusts strategies accordingly. They collaborate with cross-functional teams, including sales, creative, and analytics, to ensure cohesive messaging and effective execution of marketing initiatives. Additionally, they stay updated on industry best practices and emerging trends to drive innovation and maintain a competitive edge.
Skills: direct marketing, marketing strategy, customer acquisition, campaign management, market analysis, ROI measurement
Job industry: Marketing
Job industry: Marketing
How much does Direct Marketing Manager make?
Salary details
How much does Direct Marketing Manager make?Estimated Yearly Salary: 54,904 GHS
Estimated Monthly Salary: 4,575 GHS
Estimated Weekly Salary: 1,056 GHS per week
Estimated Hourly Salary: 26 GHS per hour
Values are pre-tax Last revision of data: 2025-01-04Comparing salary to last year:
Estimated Yearly Salary: 53,100 GHSEstimated Monthly Salary: 4,425 GHS
Estimated Weekly Salary: 1,021 GHS per week
Estimated Hourly Salary: 26 GHS per hour
Last revision of data: 2024-01-07Direct Marketing Manager estimated salary in USD
For easier comparison here is an estimated salary in USD:Estimated Yearly Salary: 4,564 USD
Estimated Monthly Salary: 380 USD
Estimated Weekly Salary: 88 USD per week
Estimated Hourly Salary: 2 USD per hour
Difference in salary year over year or average salary increase is approximately
3 %About these results
Data confidence is - relatively high Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Compare salary to other countries
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Country:
Salary comparison to National average
Ghana is a country located in West Africa. It has a population of approximately 31 million people and covers an area of about 238,535 square kilometers. The country is bordered by Cote d'Ivoire to the west, Burkina Faso to the north, Togo to the east, and the Atlantic Ocean to the south.
Estimated national average yearly salary is 39,200 GHS (3,500 USD). Value indicated is pre-tax. Below graph shows estimated Direct Marketing Manager job salary compared to average salary in Ghana.
Comparison shows that a person working as Direct Marketing Manager in Ghana earns on average:
1.4 times the average salary (or 140% of average salary).
Estimated national average yearly salary is 39,200 GHS (3,500 USD). Value indicated is pre-tax. Below graph shows estimated Direct Marketing Manager job salary compared to average salary in Ghana.
Comparison shows that a person working as Direct Marketing Manager in Ghana earns on average:
1.4 times the average salary (or 140% of average salary).
Is Direct Marketing Manager a well paid job?
Yes, our data shows that Direct Marketing Manager is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.What is considered a high salary for Direct Marketing Manager?
High salary for Direct Marketing Manager would be somewhere between 60,394 GHS and 79,611 GHS. However this is an estimation based on Gaussian Distribution.How much can you save working as Direct Marketing Manager in Ghana?
Living in Ghana the approximate monthly expenses are: 140 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.Estimated Yearly Salary: 54,904 GHS
Estimated Monthly Salary: 4,575 GHS
Estimated Weekly Salary: 1,056 GHS per week
Estimated Hourly Salary: 26 GHS per hour
By working as Direct Marketing Manager a person can save up to 240 USD per month or 2,884 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Ghana, see costs of living in Ghana.
Salary comparison to region and neighbouring coutries
Country's neighbours are: Burkina Faso, Cote d'Ivoire (Ivory Coast), Togo.. To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).Estimated Yearly Salary for Direct Marketing Manager
Last revision of data: 2025-01-04Salary increase per years of experience
Based on data available the salary increase per years of experience is as following- 0 years (beginner) equals base salary
- 1 to 5 years of experience yields
+12% salary increase- 6 to 10 years of experience yields
+25% salary increase- 11 to 15 years of experience yields
+16% salary increase- 16 to 25 years of experience yields
+9% salary increase- more than 25 years of experience yields
+10% salary increaseTop 10 highest salaries in Ghana
(439,471 GHS per year, pre-tax.)
2. Cardiologist
(363,775 GHS per year, pre-tax.)
(351,690 GHS per year, pre-tax.)
(342,308 GHS per year, pre-tax.)
5. Neurosurgeon
(342,198 GHS per year, pre-tax.)
(334,060 GHS per year, pre-tax.)
7. Urologist
(333,287 GHS per year, pre-tax.)
(333,209 GHS per year, pre-tax.)
(333,002 GHS per year, pre-tax.)
10. Oncologist
(332,700 GHS per year, pre-tax.)
Data as of 2025Random salary:
Senior accounting specialist (48,968 GHS per year, pre-tax.)
Senior software architect (113,810 GHS per year, pre-tax.)
Software engineer (91,345 GHS per year, pre-tax.)
Instrument repair technician (26,556 GHS per year, pre-tax.)
National accounts representative (33,238 GHS per year, pre-tax.)
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