Social Media Manager salary in Germany

Average Yearly Salary of Social Media Manager in Germany is approximately 56,230 EUR (56,104 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Social Media Manager do?

A social media manager is responsible for creating, implementing, and managing a company's social media strategy. They are in charge of developing engaging content, monitoring social media channels, and analyzing data to optimize performance. The role requires a deep understanding of various social media platforms, trends, and best practices. Social media managers are skilled in content creation, copywriting, and graphic design, as they are responsible for creating visually appealing and compelling posts. They also engage with followers, respond to comments and messages, and build a strong online community. Additionally, social media managers collaborate with other departments to ensure brand consistency and coordinate marketing campaigns. They stay up-to-date with industry news and emerging social media trends to continuously improve their strategies.

Skills: social media manager, digital marketing, social media strategy, content creation, community management, brand consistency
Job industry: Marketing

How much does Social Media Manager make?

Difference in salary year over year or average salary increase is approximately 4 %


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Salary comparison to National average

Is Social Media Manager a well paid job?

Yes, our data show that Social Media Manager is an averagely well paid job that still allows for some yearly savings. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Social Media Manager?

High salary for Social Media Manager would be somewhere between 61,853 EUR and 81,534 EUR. However this is an estimation based on Gaussian Distribution.

How much can you save working as Social Media Manager in Germany?

Living in Germany the approximate monthly expenses are: 2,136 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 56,230 EUR
Estimated Monthly Salary: 4,686 EUR
Estimated Weekly Salary: 1,081 EUR per week
Estimated Hourly Salary: 27 EUR per hour
By working as Social Media Manager a person can save up to 2,540 USD per month or 30,477 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Germany, see costs of living in Germany.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Austria, Belgium, Czech Republic, Denmark, France, Luxembourg, Netherlands, Poland, Switzerland.
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Social Media Manager

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

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Data as of 2025

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