Media Buyer salary in Germany

Average Yearly Salary of Media Buyer in Germany is approximately 53,041 EUR (52,813 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Media Buyer do?

A media buyer is a professional responsible for planning, negotiating, and purchasing advertising space across various media channels on behalf of a client or organization. They work closely with marketing teams to develop effective media strategies and campaigns that align with the client's objectives. Media buyers conduct extensive research to identify target audiences, analyze market trends, and evaluate the effectiveness of different media platforms. They negotiate pricing and terms with media vendors and ensure that advertisements are placed in the most suitable outlets, such as television, radio, print, online, or outdoor media. Additionally, media buyers monitor campaign performance, track ad placements, and make adjustments as needed to optimize results.

Skills: media buying, advertising, marketing, negotiation, campaign management, media planning
Job industry: Advertising

How much does Media Buyer make?

Difference in salary year over year or average salary increase is approximately 4 %


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Salary comparison to National average

Is Media Buyer a well paid job?

Yes, our data show that Media Buyer is an averagely well paid job that still allows for some yearly savings. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Media Buyer?

High salary for Media Buyer would be somewhere between 58,345 EUR and 76,909 EUR. However this is an estimation based on Gaussian Distribution.

How much can you save working as Media Buyer in Germany?

Living in Germany the approximate monthly expenses are: 2,136 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 53,041 EUR
Estimated Monthly Salary: 4,420 EUR
Estimated Weekly Salary: 1,020 EUR per week
Estimated Hourly Salary: 26 EUR per hour
By working as Media Buyer a person can save up to 2,265 USD per month or 27,186 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Germany, see costs of living in Germany.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Austria, Belgium, Czech Republic, Denmark, France, Luxembourg, Netherlands, Poland, Switzerland.
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Media Buyer

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

Top 10 highest salaries in Germany

Data as of 2025

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