Home > Salary > China > Demand Generation Director
A Demand Generation Director is responsible for developing and executing strategies to generate demand and drive revenue growth for a company. They work closely with marketing, sales, and product teams to identify target audiences, create compelling campaigns, and ensure effective lead generation and conversion. The role involves analyzing market trends, customer behavior, and competitor activities to develop innovative marketing initiatives. The Demand Generation Director oversees the implementation of various marketing channels such as digital advertising, content marketing, social media, email marketing, and events. They are also responsible for managing marketing budgets, measuring campaign effectiveness, and optimizing strategies to maximize ROI. This role requires strong analytical skills, strategic thinking, creativity, and a deep understanding of buyer personas and customer journey.
Estimated Yearly Salary: 267,899 CNY
Estimated Monthly Salary: 22,325 CNY
Estimated Weekly Salary: 5,152 CNY per week
Estimated Hourly Salary: 129 CNY per hour
Values are pre-tax
Last revision of data: 2025-01-04
Estimated Monthly Salary: 21,570 CNY
Estimated Weekly Salary: 4,978 CNY per week
Estimated Hourly Salary: 124 CNY per hour
Last revision of data: 2024-01-05
Estimated Yearly Salary: 33,602 USD
Estimated Monthly Salary: 2,800 USD
Estimated Weekly Salary: 646 USD per week
Estimated Hourly Salary: 16 USD per hour
Difference in salary year over year or average salary increase is approximately
3 %
Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
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Estimated Yearly Salary: 267,899 CNY
Estimated Monthly Salary: 22,325 CNY
Estimated Weekly Salary: 5,152 CNY per week
Estimated Hourly Salary: 129 CNY per hour
By working as Demand Generation Director a person can save up to 2,286 USD per month or 27,434 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in China, see costs of living in China.
Estimated Yearly Salary for Demand Generation Director
Last revision of data: 2025-01-04
Data as of 2025
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Demand Generation Director salary in China
Average Yearly Salary of Demand Generation Director in China is approximately 267,899 CNY (33,602 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.
What does Demand Generation Director do?

Skills: Demand Generation, Marketing Strategy, Lead Generation, Revenue Growth, Campaign Management, Market Analysis
Job industry: Marketing
Job industry: Marketing
How much does Demand Generation Director make?
Salary details
How much does Demand Generation Director make?Estimated Yearly Salary: 267,899 CNY
Estimated Monthly Salary: 22,325 CNY
Estimated Weekly Salary: 5,152 CNY per week
Estimated Hourly Salary: 129 CNY per hour
Comparing salary to last year:
Estimated Yearly Salary: 258,840 CNYEstimated Monthly Salary: 21,570 CNY
Estimated Weekly Salary: 4,978 CNY per week
Estimated Hourly Salary: 124 CNY per hour
Demand Generation Director estimated salary in USD
For easier comparison here is an estimated salary in USD:Estimated Yearly Salary: 33,602 USD
Estimated Monthly Salary: 2,800 USD
Estimated Weekly Salary: 646 USD per week
Estimated Hourly Salary: 16 USD per hour
Difference in salary year over year or average salary increase is approximately
About these results
Data confidence is - relatively high Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
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Country:
Salary comparison to National average
China is a vast country located in East Asia. It has the largest population in the world, with over 1.4 billion people. The country covers an expansive area of approximately 9.6 million square kilometers. China shares borders with 14 countries and has diverse geographical features, including mountains, plateaus, and plains.
Estimated national average yearly salary is 92,134 CNY (12,850 USD). Value indicated is pre-tax. Below graph shows estimated Demand Generation Director job salary compared to average salary in China.
Comparison shows that a person working as Demand Generation Director in China earns on average:
2.91 times the average salary (or 291% of average salary).
Estimated national average yearly salary is 92,134 CNY (12,850 USD). Value indicated is pre-tax. Below graph shows estimated Demand Generation Director job salary compared to average salary in China.
Comparison shows that a person working as Demand Generation Director in China earns on average:
2.91 times the average salary (or 291% of average salary).
Is Demand Generation Director a well paid job?
Yes, our data show that Demand Generation Director is a very well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.What is considered a high salary for Demand Generation Director?
High salary for Demand Generation Director would be somewhere between 294,689 CNY and 388,454 CNY. However this is an estimation based on Gaussian Distribution.How much can you save working as Demand Generation Director in China?
Living in China the approximate monthly expenses are: 514 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.Estimated Yearly Salary: 267,899 CNY
Estimated Monthly Salary: 22,325 CNY
Estimated Weekly Salary: 5,152 CNY per week
Estimated Hourly Salary: 129 CNY per hour
By working as Demand Generation Director a person can save up to 2,286 USD per month or 27,434 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in China, see costs of living in China.
Salary comparison to region and neighbouring coutries
Country's neighbours are: Russia, Mongolia, Kazakhstan, Kyrgyzstan, Tajikistan, Afghanistan, Pakistan, India, Nepal, Bhutan, Myanmar (Burma), Laos, Vietnam, North Korea. To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).Estimated Yearly Salary for Demand Generation Director
Salary increase per years of experience
Based on data available the salary increase per years of experience is as following- 0 years (beginner) equals base salary
- 1 to 5 years of experience yields
- 6 to 10 years of experience yields
- 11 to 15 years of experience yields
- 16 to 25 years of experience yields
- more than 25 years of experience yields
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Random salary:
Executive director account management (224,104 CNY per year, pre-tax.)
Cardiac sonographer (135,714 CNY per year, pre-tax.)
Tool and die maker (105,136 CNY per year, pre-tax.)
Machine maintenance technician (59,426 CNY per year, pre-tax.)
Veterinary assistant or laboratory animal caretaker (50,678 CNY per year, pre-tax.)
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