Senior Media Planner salary in Canada

Average Yearly Salary of Senior Media Planner in Canada is approximately 68,676 CAD (68,459 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Senior Media Planner do?

A senior media planner is responsible for developing and implementing strategic media plans to effectively reach target audiences and achieve marketing objectives. They work closely with clients, creative teams, and media vendors to ensure the successful execution of advertising campaigns across various media channels. This includes conducting market research, analyzing audience data, and identifying the most appropriate media platforms for reaching the desired target market. Senior media planners also negotiate media buys, manage budgets, and monitor campaign performance to optimize results and provide insightful recommendations for future campaigns. They stay updated on industry trends and emerging media technologies to continuously improve the effectiveness and efficiency of media plans.

Skills: senior media planner, media planning, advertising campaigns, strategic media plans, target audience, market research.
Job industry: Advertising

How much does Senior Media Planner make?

Difference in salary year over year or average salary increase is approximately 3 %


Want to check how your salary compares? Submit your own salary here

Salary comparison to National average

Is Senior Media Planner a well paid job?

Yes, our data show that Senior Media Planner is an averagely well paid job that still allows for some yearly savings. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Senior Media Planner?

High salary for Senior Media Planner would be somewhere between 75,544 CAD and 99,580 CAD. However this is an estimation based on Gaussian Distribution.

How much can you save working as Senior Media Planner in Canada?

Living in Canada the approximate monthly expenses are: 2,118 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 68,676 CAD
Estimated Monthly Salary: 5,723 CAD
Estimated Weekly Salary: 1,321 CAD per week
Estimated Hourly Salary: 33 CAD per hour
By working as Senior Media Planner a person can save up to 3,587 USD per month or 43,038 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Canada, see costs of living in Canada.

Salary comparison to region and neighbouring coutries

Country's neighbours are: United States of America.
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Senior Media Planner

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

Top 10 highest salaries in Canada

Data as of 2025

Random salary:
Hvac sales representative (51,376 CAD per year, pre-tax.)
Accessory designer (62,706 CAD per year, pre-tax.)
Web manager (80,901 CAD per year, pre-tax.)
Production specialist (38,877 CAD per year, pre-tax.)
Taxicab driver (29,440 CAD per year, pre-tax.)

Feedback about these results