Search Engine Marketing Specialist salary in Canada

Average Yearly Salary of Search Engine Marketing Specialist in Canada is approximately 68,112 CAD (67,919 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Search Engine Marketing Specialist do?

A search engine marketing specialist is responsible for optimizing websites and online advertisements to improve their visibility in search engine results pages (SERPs). They employ various strategies such as keyword research, on-page optimization, link building, and paid advertising to increase website traffic and generate leads or sales. The specialist analyzes data and metrics to identify trends and opportunities for improvement, and continuously monitors and adjusts campaigns to maximize performance. They stay updated with industry trends and algorithm changes to ensure adherence to best practices and deliver optimal results.

Skills: Search engine marketing, SEM specialist, SEO expert, Online advertising, Digital marketing, Keyword optimization
Job industry: Advertising

How much does Search Engine Marketing Specialist make?

Difference in salary year over year or average salary increase is approximately 4 %


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Salary comparison to National average

Is Search Engine Marketing Specialist a well paid job?

Yes, our data show that Search Engine Marketing Specialist is an averagely well paid job that still allows for some yearly savings. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Search Engine Marketing Specialist?

High salary for Search Engine Marketing Specialist would be somewhere between 74,923 CAD and 98,762 CAD. However this is an estimation based on Gaussian Distribution.

How much can you save working as Search Engine Marketing Specialist in Canada?

Living in Canada the approximate monthly expenses are: 2,118 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 68,112 CAD
Estimated Monthly Salary: 5,676 CAD
Estimated Weekly Salary: 1,310 CAD per week
Estimated Hourly Salary: 33 CAD per hour
By working as Search Engine Marketing Specialist a person can save up to 3,542 USD per month or 42,498 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Canada, see costs of living in Canada.

Salary comparison to region and neighbouring coutries

Country's neighbours are: United States of America.
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Search Engine Marketing Specialist

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

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Data as of 2025

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