Web Content Specialist salary in Australia

Average Yearly Salary of Web Content Specialist in Australia is approximately 115,451 AUD (58,163 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.

What does Web Content Specialist do?

A web content specialist is responsible for creating, editing, and managing the content of a website. They work closely with the marketing and design teams to ensure that the website's content is engaging, accurate, and meets the needs of the target audience. The specialist conducts research to identify relevant topics and trends, develops content strategies, and creates compelling copy for web pages, blog posts, social media, and other digital platforms. They also optimize the content for search engines and ensure that it adheres to brand guidelines and style standards. Additionally, web content specialists analyze website traffic and user engagement metrics to make data-driven decisions and continuously improve the website's performance.

Skills: web content specialist, content creation, digital marketing, website management, SEO optimization, copywriting
Job industry: Media and communication

How much does Web Content Specialist make?

Difference in salary year over year or average salary increase is approximately 3 %


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Salary comparison to National average

Is Web Content Specialist a well paid job?

Yes, our data shows that Web Content Specialist is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.

What is considered a high salary for Web Content Specialist?

High salary for Web Content Specialist would be somewhere between 126,996 AUD and 167,404 AUD. However this is an estimation based on Gaussian Distribution.

How much can you save working as Web Content Specialist in Australia?

Living in Australia the approximate monthly expenses are: 2,417 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.

Estimated Yearly Salary: 115,451 AUD
Estimated Monthly Salary: 9,621 AUD
Estimated Weekly Salary: 2,220 AUD per week
Estimated Hourly Salary: 56 AUD per hour
By working as Web Content Specialist a person can save up to 2,430 USD per month or 29,157 USD yearly. Values are pre-tax.

NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.

For more information regarding expenses in Australia, see costs of living in Australia.

Salary comparison to region and neighbouring coutries

Country's neighbours are: Indonesia, Papua New Guinea, East Timor.
To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).

Estimated Yearly Salary for Web Content Specialist

Last revision of data: 2025-01-04

Salary increase per years of experience

Based on data available the salary increase per years of experience is as following

0 years (beginner) equals base salary

1 to 5 years of experience yields +12% salary increase

6 to 10 years of experience yields +25% salary increase

11 to 15 years of experience yields +16% salary increase

16 to 25 years of experience yields +9% salary increase

more than 25 years of experience yields +10% salary increase

NOTE: Details based on limited set of data. Percentages may vary. The salary increase over years of experience can vary widely based on factors such as job industry, job role, location, company size, and individual performance. To gain even larger increase in salary one is advised to switch jobs and / or employer.

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Data as of 2025

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